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Olympics, VW and Weezer Snuggie Top Viral Video Chart

What People Watched the Week of Nov. 2, 2009

by Abbey Klaassen
Published: November 12, 2009

NEW YORK (AdAge.com) -- The International Olympic Committee nudged out Volkswagen to capture the top spot this week. The spots, created by Cole & Weber United, star Olympic athletes throwing down challenges to viewers in decidedly non-Olympic challenges such as hula hoop, speed putting and consecutive cartwheel spinning. Viewers are challenged to submit videos of themselves besting the competition.

That No. 1 debut meant the VW campaign missed the top spot by 1%, but "The Fun Theory" still managed to nab 1.5 million views -- not bad for its third consecutive week on the chart. It was also joined by another automaker (a category that's a relative rarity on the chart). Volvo, benefiting from its "Twilight" tie-in, hit the No. 8 spot.

The third debut of the week comes from Weezer, promoting its latest album by piggybacking on the phenomenon that is the Snuggie. Introducing: The Weezer Snuggie. For just $29.99 you can get the ultra-soft Weezer Snugger that's ideal for drafty dorm rooms and will give you years of warmth and comfort. As a special bonus, you'll get their new disc, "Raditude," a $15 value, free! The band first floated the idea late spring, where it got some early buzz on music blogs, and it debuted the offer earlier this month.

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**	Watch the Spot
1	New	International Olympic Committee	Best of US Challenge	Cole & Weber United / Mekanism	1,559,138	New
2	1	Volkswagen	The Fun Theory	Tribal DDB	1,543,019	-29%
3	New	Weezer	Weezer Snuggie	N/A	981,739	New
4	3	Evian	Live Young	BETC Euro RSCG	964,475	-12%
5	5	DC Shoes	Ken Block's Gymkhana Two Project	Mad Media	671,974	+27%
6	6	Verizon	Droid Does	McGarryBowen	467,967	+1%
7	9	Cullman Liquidation	Painfully Honest and Epic Mobile Home Commercial	Rhett & Link	357,789	+18%
8	New	Volvo	What Drives Edward	Euro RSCG 4D / Arnold	335,272	New
9	10	T-Mobile	T-Mobile Dance	Saatchi & Saatchi, MediaCom	234,122	-19%
10	Back on Chart	Inspired Bicycles	Danny MacAskill Trials	N/A	227,892	Back on Chart
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.

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