In 2002 Ashley co-founded Soap Creative (www.soap.com.au), an independent digital agency based in deepest darkest Sydney, after serving a tour of duty in Euro RSCG and Hyro respectively; claiming two Cannes Cyber Lions and a One Show award for his troubles.
Soap is currently producing exciting work for a wide range of clients such as 20th Century Fox, Hutchison 3, Marvel, National Geographic Kids, Foxtel, Unilever and Activision. All while keeping the B.S. to an average of 17%. (Well below the industry norm.)
Ashley is also the creator of the Webby Award winning BannerBlog (www.bannerblog.com.au) showcasing the world's best online creative.
Ash was the first Australian on the D&AD Interactive jury in 2006 and has also judged at One Show, Cannes, New York Festivals, ADMA, IAB and other smaller interactive awards.
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