Brad Jakeman has served as Chief Creative Officer of Activision Publishing Inc. since October 2008. In this role Mr. Jakeman is responsible for leading global advertising, media, marketing and consumer research for all Activision Publishing's franchises.
Prior to joining Activision, Mr. Jakeman served as Executive Vice President, Corporate Marketing for MACY'S, Inc. where he managed advertising, brand strategy, branding and identity, creative strategy, in-store visual strategy and direct marketing for the Macy's brand nationally.
Previously, Mr. Jakeman spent eight years as Managing Director, Global Advertising at Citigroup where he was responsible for managing brand strategy, creative development and agency partnerships for Citi's brands globally. Mr. Jakeman was responsible for Citi's highly awarded "Live Richly" advertising campaign. Prior to working at Citigroup, Mr. Jakeman's career was dominated by senior leadership roles in renowned global advertising networks such as BBDO and Ogilvy in Sydney, London and New York.
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