Brian Wallace

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Vice President, Media, Digital Marketing and Social Media
Research In Motion
www.rim.com

Brian Wallace is Vice President Media and Digital Marketing for Research In Motion, makers of the BlackBerry smartphone. In his role, Brian oversees RIM's global Media, Interactive Marketing, Social Media groups.

Brian is an active practitioner who has won multiple awards and has led RIM's aggressive move into Digital, Social and New Media channels. Brian has helped RIM become the fastest growing online mobile brand in the world, the #1 mobile phone brand on Facebook, and a constant top 10 "most buzzed" about brand online.

RIM's success with their pioneering approach to integrating Digital, New Media, Content, and Measurement has caught the attention of analysts and practitioners around the world. As a result RIM has quickly established itself as a leader in this space.

Follow him at http://www.twitter.com/bdwallace