The Digital Conference Is Sold Out. Log on to AdAge.com for full coverage of the event.
Past Speakers
Babs Rangaiah
Director
Media & Entertainment
Unilever USA
Stefan Olander
Global Director
Digital Media
Nike
Penry Price
Director of North American Sales
Google
Shane Steele
Director-Emerging Media & Online Advertising
Coca-Cola
Jeffrey Glueck
CMO
Travelocity
Mike Murphy
Chief Revenue Officer
Facebook
Liz Vanzura
Global Marketing Director
Cadillac

Claire Huang

« back

Claire Huang

Head of Marketing for Global Banking, Wealth Management, and Global Markets
Bank of America Merrill Lynch
www.bankofamerica.com

Claire Huang serves as Marketing Executive for Global Wealth Management, Global Commercial, Corporate and Investment Banking and Global Markets at Bank of America. She is responsible for developing and executing marketing strategy for Bank of America Merrill Lynch, Merrill Lynch Wealth Management, US Trust, and Columbia businesses serving mass affluent, wealthy, ultra wealthy and institutional clients worldwide.

In her previous position as Executive Vice President, Marketing and Segment Management for Fidelity Investments, Claire was responsible for client acquisition, retention and brand strategies and was Chairperson for the company's Global Marketing Board. In that role, Claire turned around the company's stagnant retail business and created a new unified Fidelity power brand as a more client solution-oriented company—with impressive results. This included a vast improvement in top-line business growth, net asset flows, total assets, trades and operating income.

Prior to that, she served as Chief Marketing Officer for American Express Financial Advisors (currently Ameriprise) and was responsible for client acquisition and development, brand building and awareness, competitive research and customer satisfaction and loyalty. Previously, Claire reversed declining sales to generate new growth as Worldwide Head of Marketing for the American Express Travelers and Gift Cheques division.

Earlier in her career, Claire built her credentials as a turnaround and growth expert in a succession of food and consumer products companies: as Vice President of Marketing and Research & Development with Wise Foods; marketing chief of The Häagen-Daz Company's North American business; Product Director at Cadbury Schweppes PLC; and in brand management for The Procter and Gamble Company.

She serves on multiple boards including Foster Farms and the Institute for Media and Entertainment. She is also a founder of The Fisherman Foundation, a non-profit organization that helps individuals of modest means become self-sufficient.

She earned her B.A. in Economics from De La Salle University.

For sponsorship opportunities, please contact Pete Roper at 212.210.0280 or proper@adage.com