Jennifer Houston

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SVP, Global Lead, WE Studio D
Waggener Edstrom Worldwide
waggeneredstrom.com

Jennifer Houston has 15 years of experience in building and implementing communications strategies for companies of all sizes, including well-established global corporations and startup ventures. Jennifer built and leads the global WE Studio D team—Waggener Edstrom's business focused on powering digital influence and engagement.

Her areas of expertise include perception-shifting campaigns, digital influence, storytelling and narrative generation, competitive strategy development, business strategy and development, crisis communications, and influencer relations. Jennifer has also served as vice president in both product development and business development roles.

Jennifer has a bachelor's degree in international relations and a minor in Spanish language and literature from The George Washington University in Washington, D.C.

Jennifer lives in the Puget Sound area with her husband and their four children, as well as their cat, guinea pig, goldfish, turtle, and Cairn terrier. She is an avid outdoors enthusiast and lover of her husband's gourmet meals, and when she isn't chasing around the kids and pets, she's running, biking and swimming to prepare for sprint triathlons.