Lucas Watson is the Global Team Leader for Procter & Gamble's Digital Business Strategy. In this role, Lucas leads a team responsible for driving digital innovation and capability across P&G's 300+ brands worldwide. Lucas' team makes the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G's brands. In this context, the team explores and fosters external partnerships that promote learning and future digital brand building innovation.
Prior to his current role, Lucas was the Associate Marketing Director for Pampers in North America. As part of his work on the company's largest brand, he led all of the brand's relationship marketing communications and e-commerce efforts. Lucas was a key part of the management team that more than doubled Procter & Gamble's Baby Care sales over the past five years.
During his 14-year career at Procter & Gamble, Lucas has worked in a variety of line marketing and sales positions in Boston, Cincinnati, and Kobe Japan. Some of his notable accomplishments include the launch of Pampers Cruisers, the turn around of the Luvs diaper brand, and the growth of the Kandoo brand for toddlers.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management and a B.A. in economics and math from Hamilton College.
Lucas and his wife, Suzanne, live in Cincinnati, OH with their two young children. Lucas is a valued leader of United Way campaigns and mentors at risk high school athletes in Cincinnati. In his spare time, Lucas is dedicated to golf, running, and anything on the ocean.
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