Paul Kalbfleisch is Vice President of Brand Creativity at Research In Motion. Over the past 8 years Paul has been one of the key drivers of the BlackBerry brand and has developed numerous programs to successfully inject the brand into our culture.
From inspiring "Love What You Do" TV spots to uniquely blended off and online programs with the Black Eyes Peas and U2, Paul has passionately applied his insights and creativity to make BlackBerry one of the top brands in the world.
In his current role, he focuses on ensuring the brand message is seamlessly weaved through all delivery mediums.
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