Scott Kelly is the Ford brand digital marketing manager at Ford Motor Company. In this role Scott is responsible for all interactive communications for the Ford brand including online media, search marketing, analytics and digital marketing strategy.
Prior to this role, Scott was the digital manager for the Lincoln and Mercury brands. During his tenure in this role Scott was responsible for the complete redesign of the Lincoln ad Mercury websites taking the Mercury site from one of the worst JD Power and Associates ranked sites in the industry to among the best and introducing industry leading 3D interactive vehicle photography and animations. Scott joined Ford Motor Company in 2001. Prior to his roles in the digital marketing group he served in a variety of functions including website platform strategy, Mustang product launch marketing, and aftermarket accessories marketing.
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