Allen Adamson

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Managing Director, New York
Landor
www.landor.com

Allen Adamson is managing director of the New York office of Landor Associates and author of BrandDigital: Simple Ways Top Brands Succeed in the Digital World and BrandSimple: How the Best Brands Keep It Simple and Succeed.

Responsible for all aspects of the New York office's operations, Allen has overseen branding efforts for a broad spectrum of corporate and consumer brands in industries ranging from technology to health care to fashion. Under his leadership, Landor's New York office partners with a wide array of clients, including ANA, BlackBerry, Citigroup, Diageo, General Electric, Kraft Foods, PepsiCo, Pfizer, the PGA of America, Procter & Gamble (P&G), Wyeth, the United Negro College Fund, and Verizon. Additionally, he counsels professional organizations on branding.

Allen is a sought-after industry commentator and has penned numerous articles on branding and marketing issues for industry publications. He has appeared on NBC's Today Show, CNBC, and the FOX Business Network. He is often quoted in publications such as the Wall Street Journal, Advertising Age, the New York Times, USA Today, the Washington Post, and Forbes. He regularly lectures at New York University's Stern School of Business and the Yale School of Management. He is also a member of the American Management Association and speaks on branding for a range of professional organizations.

In 2006, Palgrave Macmillan published Allen's first book, BrandSimple, which is based on the premise that the world's leading brands are built on clear, concise ideas. Translated into three languages, BrandSimple is a culmination of Allen's more than 25 years of industry experience and details how brands can break through in a world of communication overload. BrandDigital followed in 2008 and expanded the premise of his first book by explaining how the ever-evolving digital marketplace has magnified the basic principles of building powerful brands. Allen interviewed more than 100 of the best and brightest people in the fields of marketing and technology to outline best practices for the digital era.

Before joining Landor, Allen gained branding and marketing expertise on both the agency and client sides. As senior vice president, group director, at Ammirati & Puris and DMB&B, his clients included Kraft, Mars, and P&G. He also worked at Lever Brothers, where he was group product manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979. Allen received a BS from S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University's Stern School of Business.