Bob Barr

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Vice President and General Manager, Blockbuster.com
Blockbuster, Inc.
www.blockbuster.com

Robert E. (Bob) Barr joined Blockbuster, Inc. in Dallas, Texas in October 2008 as Vice President and General Manager of Blockbuster.com and is charged with leading Blockbuster's online retail and rental subscriptions businesses (www.blockbuster.com). Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home and portable movie and game entertainment, with more than 7,500 stores throughout the Americas, Europe, Asia and Australia.

Prior to his current role, Mr. Barr served with Education Management Corporation in Pittsburgh, Pennsylvania as Senior Vice President of Interactive charged with leading the development of interactive student experiences, online communities and overall web strategy (www.edmc.edu) for The Art Institutes, Argosy University, South University and Brown Mackie Colleges. Mr. Barr has also served with USAA in San Antonio, Texas as the Vice President of eCommerce Marketing. In this role he was challenged to lead in the design and development of www.usaa.com as a world-class and best-in-class financial services website serving all of the online needs of USAA's Membership. Prior to USAA, he served as the senior marketing executive for Americas Product Management with Dell, Inc.. In those roles he was responsible for all sales and marketing I/T investments supporting Dell's revenue and profitability targets in North and South America. These investments included customer relationship and order Management, sales force automation, and pricing as well as Dell's highly admired internet properties (including www.dell.com) which provide online shopping, purchasing, invoicing and customer support. Prior to that role he held other roles within Dell including Director of Americas e-Business, Director of Government Marketing and Director of Federal Marketing.

Prior to Dell, Mr. Barr served for twenty-one years in several information technology sales, marketing and development roles. Mr. Barr earned his BS from the University of South Carolina, MBA from The Wharton School and in 1999 successfully completed Harvard's Advanced Management Program.