Vice President, Marketing Communications
Pizza Hut, Inc.
Bob Kraut joined Pizza Hut as Vice President, Marketing Communications in December, 2006. He is responsible for integrated communications in the areas of advertising, media planning & buying, digital & promotional marketing and public relations. Since joining Pizza Hut his notable accomplishments include developing and implementing the "America's Favorite Pizza" positioning, launching Pizza Hut's award winning pizzahut.com website and developing the highly visible "PastaHut" integrated campaign resulting in system-wide same store sales growth, accelerated web business growth and significant improvement in brand preference.
Previously, Kraut held a series of increasingly responsible marketing and advertising positions at General Motors including Director, GM Brand Marketing & Advertising Operations, Brand Manager and Director, Advertising & Sales Promotion at Pontiac-GMC Division. Kraut's marketing career began in Chicago with Foote, Cone & Belding and Tatham Euro RSCG, where he was responsible for integrated communications.
He graduated both Magna Cum Laude with a Bachelor of Science degree and an MBA degree in marketing management from the Crosby School of Management, SUNY at Buffalo. He also attended the Advanced Management Training Program at Harvard Business School.
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