
Vice President, Mobile Advertising and Publishing
Yahoo!, Inc.
www.yahoo.com
David Katz is the vice president, mobile advertising and publishing for Yahoo!, Inc., where he has global responsibility for the company's mobile advertising and publishing strategy. Yahoo! is an early and aggressive leader in mobile advertising, with clear leadership in both display advertising and search marketing.
Prior to his current role, David served as Yahoo!'s vice president of corporate strategy and head of strategy for Yahoo! Mobile. He worked with the company's executive team on top strategic priorities including product planning and direction, significant corporate partnerships, cross-functional initiatives and M&A, including the acquisition of Right Media, the largest Internet Advertising Exchange. David was also charged with advising on top strategic priorities for Yahoo! Mobile, including Yahoo!'s industry leading mobile advertising partnership with Vodafone UK.
Before joining Yahoo!, David was a consultant with McKinsey & Company's West Coast Technology, Telecom and Media (TTM) practice with clients in the software, interactive TV and wireless industries. David also served as a strategic technology analyst for AirTouch Wireless (now Verizon Wireless/Vodafone Ltd.) where he was responsible for identifying emerging wireless technologies, defining market opportunities and evaluating corporate investments.
David has also been active in political and public affairs and has held senior positions in several US Presidential campaigns, the US Department of Commerce and the G-8 Summit organizing committee.
David holds a Bachelor of Arts degree and an M.B.A from the University of California, Berkeley.
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