Kelly Mooney

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President & Chief Experience Officer
Resource Interactive
www.resource.com

As President and Chief Experience Officer of digital agency Resource Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning digital marketing teams in the creation and development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Wendy's, Victoria's Secret, L.L. Bean and Wal-Mart.

A twenty-year veteran of consumer-centric marketing, Mooney is the author of two business books: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002) and The Open Brand: When Push Comes to Pull in a Web-Made World (New Riders/AIGA Design Press, 2008). A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly Mooney is industry-renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable business solutions.