President & Chief Experience Officer
As President and Chief Experience Officer of digital agency Resource Interactive, Mooney inspires business leaders to welcome consumers into the value creation of their brands. She leads a company of award-winning digital marketing teams in the creation and development of brand-building consumer experiences for companies such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Wendy's, Victoria's Secret, L.L. Bean and Wal-Mart.
A twenty-year veteran of consumer-centric marketing, Mooney is the author of two business books: The Ten Demandments: Rules to Live By in the Age of the Demanding Customer (McGraw-Hill, 2002) and The Open Brand: When Push Comes to Pull in a Web-Made World (New Riders/AIGA Design Press, 2008). A widely influential thought leader and spokesperson in the digital and multichannel arenas, Kelly Mooney is industry-renowned for her uncanny gift to translate the complexities of the digital channel and consumer behavior into actionable business solutions.
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