Mark Sapir

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Vice President of Marketing for Sports & Entertainment
The Topps Company, Inc.
www.topps.com

Mark Sapir is the Vice President of Marketing for Sports & Entertainment at The Topps Company, Inc. Topps has been a leading creator and marketer of distinctive confectionery items and sports and entertainment cards for well over 50 years. In this role, Mark has evolved the Topps business from a physical trading card company to a broader digital organization. Much of his efforts over the past four years have led to digital assets that both reinforce physical card collecting and add value to the brands current proposition.

Prior to this role, Mark was the Global Marketing Director at Atkins Nutritionals where he was responsible for expanding the Atkins brand into new distribution channels. Mark oversaw the expansion of the Atkins brand into both traditional outlets and the digital space. Mark started his marketing career at Kraft Foods in East Hanover New Jersey; he had the honor of marketing iconic brands including Ritz Crackers, Wheat Thins and Lifesavers.

Mark holds a Masters in Business Administration with a focus in marketing from NYU Stern school of business and a B.S in business from Indiana University.