Pete Blackshaw

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EVP of Digital Strategic Services
Nielsen Online
www.nielsen-online.com/

Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is Executive Vice President of Digital Strategic Services for Nielsen Online, a new entity combining Nielsen BuzzMetrics, a firm Pete helped co-found, and Nielsen NetRatings. Pete's strategy group works with many of the world's top brands and corporations to develop cohesive, consumer-centered digital programs and strategies. He is author of a recent book by Doubleday entitled "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World," and writes a bi-weekly column in Advertising Age centered around the book's themes. A former award-winning interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word-of-Mouth Marketing Association (WOMMA) and authors several blogs, including ConsumerGeneratedMedia.com. He was recently elected Chairman of the Board of the National Council of Better Business Bureau, and that capacity also sits on the National Advertising Review Council. He was recently awarded one of three "industry achievement awards" by Ad-Tech, one of the industry's largest conferences. He advises a host of non-profit organizations on digital strategy, including the United Way of Greater Cincinnati. Pete, his wife Erika, and three children live in Cincinnati. Pete is a graduate of Harvard Business School and the Unilversity of California, Santa Cruz.