
Vice President
Analytics, Media, and Marketing Optimization
www.organic.com
Steve Kerho leads Organic's media strategy, analytics and marketing optimization work on the West Coast and works with two of Organic's financial services and hospitality clients.
As the previous Director of Interactive Marketing and Media for Nissan North America, Steve managed all media planning, strategy and buying for the Nissan and Infiniti brands. While there, he was named one of Ad Age's "Media Mavens" in 2007 for creating ground-breaking media programs such as "Live Sets" on Yahoo, the Heisman Trophy Sponsorship with Sports Illustrated and ESPN, as well as The Heroes integration program with NBC. Forbes Magazine also recognized Steve for creating a suite of industry leading marketing analytics tools that optimize marketing efficiency and effectiveness. Prior to joining Nissan, Steve was the Chief Strategy Officer for The Designory where he helped start and then manage their interactive and web development groups. He has also held various positions in marketing, product planning, strategy and sales for Mazda Motors of America and Isuzu Motors of America.
Steve received a BA in Philosophy from UCLA and an MBA from the Anderson School at UCLA.
For sponsorship opportunities, please contact Jackie Ghedine at 212.210.0725 or jghedine@adage.com