Torrence Boone

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CEO
Enfatico
www.enfatico.com

Torrence Boone is the worldwide Chief Executive Officer (CEO) of Enfatico. As corporate visionary and strategist, Torrence is building a next generation agency for the WPP company from the ground up, driving development on cross-channel integration, advanced analytics and cost-efficient automation.

Torrence served as president of Digitas Boston prior to joining Enfatico in 2008. In this role, he was responsible for implementing the strategy and execution of Digitas services across the agency's client base for the development of the office and its people. Torrence was also a leader in the Digitas Retail and CPG practice areas, helping to shepherd client relationships with The Home Depot, Staples and Sara Lee.

Before joining Digitas in 2001, Torrence was vice president/general manager for the interactive agency Avenue A, where he was in charge of strategy, account management, media and creative services for the New York client services operation.

Previously, Torrence was a senior manager at Bain & Company, where he was a leader in the healthcare/pharmaceuticals and consumer products practice areas. He also advised a broad range of clients on corporate and business unit strategy, mergers and acquisitions, new product development and interactive strategy.

Torrence holds a B.A. in economics, with honors, from Stanford University and an M.B.A. from Harvard Business School. Torrence was recently recognized as one of the "Top 40 Under 40" business executives in Massachusetts by the Boston Business Journal. Torrence serves on the board of the Joyce Theater in New York.