About the Conference

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Digital is no longer a category; it's a way of life.

A constant flow of innovation and information has changed the way we communicate not only with each other, but also how marketers reach consumers. Are you ready for this new world?

Ad Age's Digital Conference offers deep discussions of digital's influence on marketing and consumer behavior and insights into how the world's top companies are putting consumers and big ideas at the center of marketing and communications plans. You'll hear from the world's top marketers who are often the economic drivers of the latest internet technologies and learn how the real world is becoming more interactive (and how the internet world is becoming more real), how brands can build and tap communities and how offline and online can work together to increase the value of both. Join us for the most important digital event of the year.

Topics will include:

CMO POV
Hear straight from the marketing chiefs about the landscape in product innovation, customer communication and marketing in the digital era.

Social Networks
The rise of social networks is revamping the way we all communicate with each other, but how is this change shifting our relationships with brands?

Internal Technology
How has the integration of technology changed the way we do business? From transactional tasks to information dissemination, learn how marketers are creating new infrastructure in business.

Future Forecasting
With the web and technology development at lightning speed, what are agencies and marketers doing to understand and influence the shape of communication 3 years from now? Hear what some experts predict will be the biggest changes.

Creative
Technologists and innovators showcase some of the most groundbreaking and talked about applications and campaigns.

Search
Get beyond optimization and marketing, and learn more from your search campaigns. See how search can be a proxy for consumer demand.

Mobile
Is it finally the year of mobile? How are new devices becoming the next screen? Are they unique communications or repurposed, and does it matter?

Integration
Get a true behind-the-scenes peak at multiple agencies, technologists and client collaboration in everything from positioning to production.

Venture Capital
What is the role of VCs in this new media and marketing world? How can we start to bridge the gap between marketers and start-ups?

Audience Expertise
Top marketers share case studies and current market challenges. In this new unique interactive segment, the marketing and media experts in audience share your ideas, advice with the marketers face to face.

Media Mix
With budgets getting trimmed all around, how are marketers determining the wisest investments and strongest ROI while keeping focus on the messaging needs?

Cross Platform Messaging
Where does the consumer experience shift from online to offline? How are brands ensuring there are no gaps in service or communication?