Tickets are sold out.
Agenda
2010 agenda will be posted as soon as it becomes available.
| 2009 Agenda: Day 1 — Tuesday, April 7 | |
| 8:30 | Networking Breakfast & Registration, sponsored by Babelgum |
| 9:30 | Keynote — Bridging the Gap: How Venture Capitalists and Marketers can Create Meaningful Relationships and Innovation Fred Wilson, Partner, Union Square Ventures |
| 10:20 | Panel — How Technology Changes Your Company, Inside and Out Moderator: Pete Blackshaw, EVP of Digital Strategic Services, Nielsen Online Confirmed Panelists: Michele Azar, VP, Emerging Channels, Best Buy Bob Kraut, Vice President, Marketing Communications, Pizza Hut, Inc. Josh Weiss, Managing Director, Delta.Com, Self-Service & CRM, Delta Air Lines |
| 11:00 | Break, sponsored by RMG Connect |
| 11:20 | Digital Short Mark Sapir, Vice President of Marketing for Sports & Entertainment The Topps Company, Inc. |
| 11:35 | Panel — What's Next, Before it's Too Late Moderator: Steve Rubel, SVP, Director of Insights, Edelman Digital Confirmed Panelists: Smokey D. Fontaine, Chief Content Officer, Interactive One Shashi Seth, Chief Revenue Officer, Cooliris, Inc. Ian Wolfman, Partner and Senior Vice President, imc² |
| 12:15 | Networking Lunch, sponsored by Yahoo! Mobile |
| 1:15 | Get a new view of your world with Yahoo! Mobile Yahoo! is at the forefront of the mobile industry, delivering products and services that address the core needs of consumers, advertisers, developers and operators. David Katz, Vice President, Mobile Advertising and Publishing for Yahoo!, will demonstrate Yahoo! Mobile, a new offering that will create exciting new options for consumers and provide advertisers with new ways reach their audiences on the move. David Katz, Vice President, Mobile Advertising and Publishing Yahoo!, Inc. |
| 1:45 | Digital Short Benjamin Palmer, Co-founder, CEO The Barbarian Group |
| 2:00 | Relationship Revolutions: An exploration of 20 years of partnership John Osborn, President and CEO, BBDO NY Steve Pacheco, Managing Director, Advertising, FedEx |
| 2:25 | Keynote — Reinventing Television in the Digital Age The growth of new media has created new advertising alternatives, so marketers must modify their strategy to create a dialogue with consumers and keep their brands relevant. This means that television must evolve away from its old time-slot mentality, find new ways to engage viewers and provide performance-driven results. In this keynote presentation, John Stratton, Chief Marketing Officer for Verizon, will discuss how his company has developed an innovative marketing strategy and give his vision for how Verizon is reinventing TV. John Stratton, Executive Vice President and Chief Marketing Officer, Verizon Communications |
| 3:15 | Panel — Can the Web Support Quality Content? Moderator: Henry Blodget, CEO, Silicon Alley Insider, Inc. Confirmed Panelists: Walker Jacobs, SVP Digital Ad Sales, Turner Sports & Entertainment David J. Moore, Chairman and Founder, 24/7 Real Media, Inc. Denise Warren, SVP/Chief Advertising Officer, New York Times Media Group and General Manager, NYTimes.com Vivek Shah, Group Digital President, News Business Unit, Time Inc. |
| 3:55 | Break, sponsored by RMG Connect |
| 4:10 | Investing in Mobile: iFund Prioritizes the Future of Mobile Chi-Hua Chien, Partner, Kleiner Perkins Caufield & Byers Keith Lee, CEO and Co-Founder, Booyah Austin Murray, Founder and President, GOGII |
| 4:50 | Open Idea Forum Bob Barr, Vice President and General Manager, Blockbuster.com |
| 5:10 | Networking Cocktails and A-List Awards Check out last year's winners. |
| Day 2 — Wednesday, April 8 | |
| 8:30 | Networking Breakfast & Registration, sponsored by Babelgum |
| 9:20 | Keynote — Madmen 2.0 Simon Clift, Chief Marketing Officer, Unilever |
| 10:10 | Storytelling From Screen to Screen (to Screen) Q&A with Tim Kring, Executive Producer/Creator, "Heroes" Moderator: Mitchell Kanner, CEO and Founder, 2 Degrees Ventures |
| 10:40 | ROI 2.0: Moving from Rear View Mirror to Crystal Ball: How Jeep Leveraged ROI Modeling to Predict Sales within 1% Steve Kerho, VP Analytics, Media, and Marketing Optimization, Organic Chuck Sullivan, Director of Interactive, Chrysler LLC |
| 11:00 | Break, sponsored by RMG Connect |
| 11:15 | What Can I Learn from Obama? Q&A with Joe Rospars, Founding Partner, Blue State Digital and Former New Media Director, Obama for America |
| 11:35 | Keynote — How Many Friends Can You Have? Sheryl Sandberg, Chief Operating Officer, Facebook |
| 12:15 | Networking Lunch |
| 1:30 | Panel — Redefining the Media Mix: Understanding Channels from a Global Perspective Moderator: Randall Rothenberg, President and CEO, Interactive Advertising Bureau Confirmed Panelists: Torrence Boone, CEO, Enfatico PJ Pereira, Chief Creative Officer and Co-Founder, Pereira & O'Dell Jen Walsh, Global Director of Digital Media, GE Lucas Watson, Global Team Leader, Digital Business Strategy, Procter & Gamble |
| 2:10 | Digital Short Fredrik Carlström, Chief Executive Officer and Executive Creative Director, Great Works America |
| 2:25 | Panel — There's No “I” in Consumer: The power of partnership in a brand's digital makeover Moderator: Allen Adamson, Managing Director, New York, Landor Confirmed Panelists: Glen Borkowski, Senior Solution Strategist, ATG Kelly Mooney, President and Chief Experience Officer, Resource Interactive Dave Panos, CEO and Co-Founder, Pluck Jan Valentic, Senior Vice President, Global Marketing & Growth Platforms, Scotts Miracle-Gro |
| 3:00 | Networking Cocktails |
| * Speakers and topics subject to change |
For sponsorship opportunities, please contact Jackie Ghedine at 212.210.0725 or jghedine@adage.com