PointRoll | Waggener Edstrom | Break Media | Quantcast | [x+1] | NBC Universal Digital Media
Networked Insights | AutoTrader | Geeknet | DBG | LinkedIn | VideoEgg | AdMob | Collective | iVillage | Adify | Vibes | History.com | Microsoft Advertising | YouTube | BUZZMEDIA | OwnerIQ
PointRoll is the leading provider of digital marketing solutions and technology. PointRoll powers the most effective digital campaigns by delivering both the art and science of consumer engagement, enabling advertisers, agencies and publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, social and search campaigns. Providing the creative tools, targeting, analytics and expertise marketers need to effectively engage consumers, PointRoll enables brands to make a memorable and measurable impression. Powering 50% of all rich media campaigns online and serving over 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers results. For more information visit www.pointroll.com.
Waggener Edstrom Worldwide (WE) is a global, integrated communications agency. For more than 25 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets, inspire people and improve lives. This year, PRWeek US named WE an agency to watch in its Editor's Choice 2010: Who to Watch list. In 2009, WE was awarded Best PR Agency in North America by International Business Awards and Top Place to Work in PR by PR News. WE was also named European Technology Agency of the Year in 2008.
WE has earned numerous honors for its outstanding work on behalf of clients, for its exceptional people and for its innovation in communications. The agency has more than 750 employees in 15 offices around the world, and its 17 Global Alliance partners expand the agency's reach to 45 additional international markets. WE has seven global practices: Analyst Relations, Consumer Marketing, Corporate Communications, Healthcare, Public Affairs, Technology and WE Social Innovation, along with its digital strategies group, WE Studio D™. More information can be found at www.WaggenerEdstrom.com.
Break Media is the Internet's premier entertainment community for men. Break Media consists of wholly owned branded properties such as Break.com, MadeMan, Screen Junkies, Cage Potato, Holy Taco, and All Left Turns, as well as a publisher network that counts over 100 member sites. Between these two channels, Break Media reaches over 70 million men worldwide on a monthly basis. Our internal creative development production team, The Creative Lab, creates both branded entertainment for advertisers and humorous original content for our growing audience base of men aged 18-34.
Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit breakmedia.break.com.
Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. We provide advertisers with a new way to evaluate their target customer profiles against the entire U.S. Internet population, so they can identify prospective customers numbering in the millions, even tens of millions. Launched in 2006, we are currently used by the top 10 media agencies and more than half of the top advertising supported publishers.
Quantcast works with over 30 of the top brands by advertising spend and marketers from every major vertical use us to define and buy the audiences that matter to them most. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences for the industry's leading quality destinations. Quantcast is based in San Francisco and New York with data centers around the globe. The leadership team consists of top talent across technology, advertising, and media. Come get Quantified at quantcast.com.
Since 1999, [x+1] has helped marketers connect with consumers in more meaningful, actionable ways, delivering content and offers where they're most relevant. We work with brands, agencies and media companies to determine the most valuable customer attributes (those characteristics that indicate who is most likely to respond favorably) and then interact with those people when and where they are online.
Our groundbreaking and patented technology, the Predictive Optimization Engine (POE ™), makes it possible using sophisticated statistical modeling to leverage and surpass traditional direct marketing techniques.
It's at the heart of our product set, which includes Media+1, Site+1 and Landing Page+1. All of which enable automated, real-time decision making and personalization, ensuring that the right ad or message is delivered to the right person at the right time.
Our clients include leading digital marketers and agencies in financial services, telecommunications, online services, travel and other industries.
NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, Syfy.com, AccessHollywood.com, NBCSports.com and NBCOlympics.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our websites and via emerging platforms such as mobile, widgets, and social networking. With our creative flexibility, TV360 capability, and innovative advertising platforms, NBCU can create "Solutions with Scale" that provide deep connections between our users, our content and our advertising partners.
Networked Insights fuels insights relevant to content, consumer behavior, and marketing strategy. SocialSense, the company's social media listening platform, analyzes the social web to help advertisers and marketers make better strategic and tactical decisions. Using proprietary analytics, SocialSense discerns engagement and sentiment around specific topics and themes that are relevant to a brand. Unlike social media monitoring, SocialSense shows its customers what's hot, what's new, and what's changed—without having to read every post.
Founded in 2006, Networked Insights is a privately held company based in Madison, Wis., with offices in Chicago and San Francisco. http://www.networkedinsights.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners.
The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
Geeknet is the online network for the global geek community. Our sites include SourceForge, Slashdot, ThinkGeek, ohloh and freshmeat. We serve an audience of more than 40 million users each month and provide the tech-obsessed with content, culture, connections, commerce, and all the things that geeks crave. Want to learn more? Check out geek.net.
Digital Broadcasting Group ("DBG") distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network comprised of 113 million monthly unique visitors, The DBG Video Network distributes advertisers' pre-roll inventory as well as other longer form video content across the 2,600 sites and properties that are within the network. DBG's award winning in-house production team produces original programming that aligns with a brand's communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with Emmy Award winning writers and producers Joseph Gomes and Gregg Backer.
LinkedIn is the world's largest professional network with members from over 200 countries and executives from every Fortune 500 company. With over 55M professionals from around the world, LinkedIn members are highly educated, affluent, and influential. LinkedIn's mission is to help professionals be more productive and successful in their careers by connecting them with insights, intelligence, and opportunities.
As the third largest social media property on the web, LinkedIn provides technology and tools that lets members tap into the full power of their professional network. Founded in 2003, LinkedIn is headquartered in Mountain View, California. For more information on our solutions for advertisers, visit advertising.linkedin.com.
VideoEgg, an engagement network that helps brands get the most out of digital advertising, is the only company that provides brands an integrated network, services and technology solution that takes the complexity out of online brand advertising. Designed for engagement, the company gives brand advertisers more of what they need — industry-leading research and insight, innovative ad products, advanced targeting data, sales and packaging, and guaranteed brand safety to make the digital medium more accountable, scalable and sustainable. With successful operations in nine markets, including three international offices, VideoEgg's engagement network reaches 100 million global uniques across quality online and mobile environments, delivering one billion impressions per month for many of the world¹s largest brands.
Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com.
Follow VideoEgg on Twitter: http://twitter.com/videoegg
AdMob is one of the world's largest mobile advertising networks, serving billions of mobile banner and text ads a month across its network of more than 15,000 mobile Web sites and applications. AdMob gives performance advertisers the sophisticated targeting capabilities and low-cost customer acquisition they need to achieve their campaign goals. The company's innovative ad units bring brand advertisers messaging directly to consumers in a uniquely engaging way. Since AdMob was incorporated in April 2006, the company has worked with a diverse range of Fortune 500 brands on mobile advertising campaigns including Coca-Cola, Land Rover, Banana Republic, Toshiba, and Paramount Pictures.
Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video®, the world's first audience-driven video network; Collective Direct™, the high quality network for direct marketers; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more information, visit www.collective.com.
With 32 million unique visitors (comScore, Dec. 2009), iVillage is the largest content-driven community for women on the Web, where they can find fresh content, meaningful and off-the-record conversations and tools to get things done. Understanding the many roles women play in their lives, the site focuses on categories that best serve their needs including Beauty & Style, Entertainment, Family, Food, Health and Home & Garden. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Health Network, NBC Digital Networks, Astrology.com and GardenWeb. In addition, iVillage has a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group.
Adify provides technology, services, and expertise so advertisers, entrepreneurs, and media companies can strategically expand their reach through thriving vertical ad networks. With Adify, quality publishers sell ad space to top brands; advertisers efficiently reach highly engaged audiences; and brands engage with consumer communities that influence opinions and offer valuable market insights.
Adify Media is Adify's premium mid-tail ad network, which uses proprietary Market Mapping™ technology and complete transparency to connect advertisers to top-transacting audiences on unique, unduplicated sites hand-selected by the world's top media companies. Adify and Adify Media are subsidiaries of media leader Cox. For more information visit www.adify.com and www.adifymedia.com.
As one of North America's largest mobile marketing companies, Vibes delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories. Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device.
Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards. The company's clients include Verizon, Diageo, Best Buy, AT&T, Sprint, Red Box, Miller Coors, T-Mobile, Accuweather, Tribune, Gannett, Sinclair Broadcast, Emmis, CBS, Gray Broadcast, BET, MTV, MSG, Entercom, and dozens of NBA, NFL, NHL and MLB teams.
Microsoft Advertising provides advertisers and publishers with media, tools and services to drive deep and profitable engagement with their audiences. This includes a media network that reaches hundreds of millions of consumers around the world; global technology platforms and tools that enable easy planning and management of campaigns and content; and services that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond.
Learn how Microsoft drives extraordinary results for advertisers by combining audience insights harnessed across multiple screens—from PCs and TVs to mobile phones and media devices. Visit advertising.microsoft.com for more information.
BUZZMEDIA is a leading social media publisher operating more than forty of the top pop-culture destinations on the Web. By publishing entertainment, music and celebrity content that brings together professional editorial, expert opinion, user-generated content and highly customized sponsorships, BUZZMEDIA creates timely, deep and engaging entertainment experiences for consumers and advertisers alike.
The company's portfolio includes some of the biggest and most influential pop culture Internet brands such as Buzznet, Celebuzz, JustJared and JustJaredJr, Stereogum, TheSuperficial, What Would Tyler Durden Do, Absolute Punk, GoFugYourself, Socialite Life, and Idolator, as well as the official sites for celebrities including Britney Spears, Kim Kardashian, Khloe Kardashian, and Nicole Richie among others. For more information, please visit buzz-media.com.
OwnerIQ (www.OwnerIQ.com), has pioneered the concept of Ownership Targeting, and in the process has taken the knowledge of what people own or are interested in owning and turned it into one of the most compelling and actionable behavioral targeting solutions available to advertisers today. OwnerIQ combines its unique and proprietary database of ownership information with its MOSTT real-time, cross exchange demand-side platform ("DSP") to uniquely enable advertisers to target specific anonymous users with their messaging, on an impression-by-impression basis, across 90% of the web and with proven and dramatically better results than alternative solutions.
OwnerIQ was founded in 2006 by a group of seasoned online internet advertising entrepreneurs and is backed by a consortium of leading venture capitalists. For more information, please visit: www.owneriq.com.
YouTube is the world's largest entertainment platform where people enjoy the largest selection of videos and collaborate with others to create a unique viewing experience and brands get access to the world's most engaged audience. For more information, visit www.youtube.com/advertise
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