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Workshops

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Get hands-on with presentations and practical lessons from these top companies.

Day 1 - Tuesday, April 13th

8:30am - Breakfast Workshop Session
DATA: THE GOOD, THE BAD AND THE USELESS
Andrew Q. Kraft, SVP, Technology Sales & Client Services at Collective demystifies third-party audience data. Where does it come from? How trustworthy is it and how do you use it?"

You will have an opportunity to attend 3 of the below workshop sessions on each day.

ENGAGING YOUR AUDIENCE IN MOBILE
Did you know that Mobile advertising outperforms Online in moving key brand metrics? Learn about mobile industry trends, and see case studies highlighting effective strategies to reach and engage mobile audiences across platforms. AdMob's Senior Product Marketing Manager, Johanna Werther, will bring you up to speed in this fast-paced session.

ONLINE VIDEO 2010 — HOW BRANDS ARE SUCCEEDING IN THE MEDIUM
What are the challenges facing brands in the digital medium and what tools can we leverage to continue to reach targeted audiences with unique and creative executions in video. Presented by Andrew Budkofsky, EVP, Sales & Partnerships, Break Media.

REIMAGINING NBCU DIGITAL
Having pioneered digital video and TV360 on-air/online integrations over the last 3-4 years, NBCU is continuing to embrace all things digital with industry-leading initiatives in social media, original digital branded entertainment—both video and gaming—and new ways of using data to re-imagine NBCU Digital. Presented by Nick Johnson, VP Sales, NBCU Digital Media.

ILLUMINATE YOUR AUDIENCE: QUANTCAST STRATEGY SESSION
Todd Teresi, Chief Revenue Officer will share how major brands in the Finance, Telecom, and Auto categories, and over 200 other major advertisers, use Quantcast to find millions of new customers at scale.

Day 2 - Wednesday, April 14th

8:30am - Breakfast Workshop Session
LESSONS AND BEST PRACTICES IN TARGETING
Jerome FitzGibbons, Executive Vice President, Collective, will tell you how to reach your target audience with six market-tested best practices.

You will have an opportunity to attend 3 of the below workshop sessions on each day.

GOING BEYOND THE CLICK
How do we measure brand metrics among the 99.8% viewers that don't click on an ad? The impact of advertising upon online shoppers goes far beyond clicks and leads. Evan Owens, Vice President of Sales, will discuss how the auto industry is finding ways to leverage the Internet as an influencing medium.

ONLINE BRANDED ENTERTAINMENT
Chris Young, CEO of DBG and 10-year veteran of the digital space, talks about branded entertainment and the future of long-form branded video. Find out what lies ahead.

"MIGHT AS WELL FACE IT, YOU'RE A DICK WITH A GLOVE"
Consumer thoughts and comments about brands are like rock lyrics. It's easy to mishear them and get the wrong impression. This presentation will discuss the best practices in understanding social media commentary about your brand from across the web, and how social media analytics can empower all aspects of your marketing program. (BTW: That was Dick as in Richard.)

REAL TIME DSP'S EASILY IDENTIFY AND BUY YOUR AUDIENCE ANYWHERE
Experience first-hand and up close how [x+1]'s DSP (demand side platform) integrates media, landing page and web site optimization in a real time example. The shared modules of the [x+1] platform allow agencies and clients to easily manage creative assets and targeting profiles across their display advertising and web pages. See how the media module serves as a trading desk through where the buying of biddable ad inventory on publishers, networks and exchanges happens. Learn from the [x+1] master of digital media, Jason Shulman, CRO of [x+1].

For sponsorship opportunities, please contact Pete Roper at 212.210.0280 or proper@adage.com