The AdAge DIGITAL CONFERENCE
April 6 - 7, 2011 . New World Stages
FEATURING THE ADAGE DIGITAL VIRAL VIDEO AWARDS
SOLD OUT In five years, the Ad Age Digital Conference has grown into a marquee event in the marketing world, drawing more than 700 attendees over its two days. Our goal is to showcase the best and most interesting digital innovation, highlight how technology is changing consumer behavior, and highlight what's working for marketers, all while looking forward at how the landscape will continue to unfold. So much of the innovation in the digital world is going to be underwritten by advertisers; it's our goal to help connect those audiences and point the way toward success by bridging the gap between the marketing, media, creative, and technology communities.
At the 2011 conference, attendees will choose between three editorial planned tracks during the first afternoon. The tracks will be focused presentations on video, mobile and social — each track will feature a keynote speaker as well as general presentations and panels. The rest of the two-day event will be packed with high profile speakers, keynotes and networking opportunities.
FEATURED SPEAKER
BRAD BURNHAM Partner, Union Square Ventures
More than ever, brands are scouring the startup world for opportunities and clues to how technology is changing communications and buyer behavior. Ad Age checked in with Brad Burnham, partner at Union Square Ventures and board member for the likes of Tumblr, Meetup and Indeed, to talk about structural challenges marketers need to overcome to work with startups.
Ad Age: So what can marketers learn from the VCs getting those startups off the ground?
Mr. Burnham: We live in a very specific niche within venture capital that essentially focuses on web services... Read Full Article Text
