Apple Ads Breathe New Life Into Online Creative
TBWA/Media Arts Lab's 'Mac Vs. PC' Synched Banners Inspire Sharing Among Consumers
NEW YORK (AdAge.com) -- At an industry conference almost a year ago, Lee Clow, chairman and chief creative officer of TBWA/Media Arts Lab, deplored the state of online ad creative as "semi-nowhere." It's fitting, then, that arguably the most creative banner-ad execution of the past 12 months came from Mr. Clow's shop.
Top-Notch Content Makes Hulu a Success
Range of Available Shows, Ease of Use Key to NBC and Fox's Surprise Online Juggernaut
NEW YORK (AdAge.com) -- Old media railed for years that content was king, only to have its online-video traffic numbers usurped by lip-synching college kids and dramatic prairie dogs. Simply put, the traditional networks, with all their desirable, high-quality video programming, hadn't figured out how to turn into bona fide online juggernauts -- until Hulu
R/GA Smashes Boundaries of Digital-Shop Model
Agency Sets Itself Apart by Partnering With Marketers to Create Brand Experiences
NEW YORK (AdAge.com) -- When it comes to digital marketing that forges deep, lasting connections with consumers, R/GA is still the gold standard.
CNN/Facebook Inauguration Pairing a Watershed Moment
Virtual Viewing Party Offers Peek at How Social and Mainstream Media Can Benefit Each Other
NEW YORK (AdAge.com) -- There's no question Barack Obama's inauguration was a historic occasion for the White House, but it was also a turning point for many in understanding how social and mainstream media might be married to their mutual benefit.
Social Media Paves Obama's Way to White House
Presidential Run Raised the Bar for Campaigns, Offered Plenty of Lessons for Consumer Brands
NEW YORK (AdAge.com) -- In a world of me-too web campaigns and get-me-one-of-those gimmicks, marketers could do well to follow the advice of Joe Rospars, who helped Barack Obama tap Facebook, Twitter and Meetup in his bid to win the presidency
Xbox Is Not Just for the Hard-Core Gamer Anymore
Microsoft Is Successfully Positioning Console as a Broader Entertainment Platform
YORK, Pa. (AdAge.com) -- Millions of other Americans are using Xbox Live as a bridge to bring web-based content to the big screen in the living room.
Who Says Everything Has to Be Monetized?
Marketers Use 'Communication Machine' Twitter to Engage Consumers With Their Human Side
NEW YORK (AdAge.com) -- Monetization plan or not, the biggest Twitter story for marketers is the popularity it has already amassed among a handful of pioneering brands that are using it for everything from promotional vehicle to customer-service platform to media-relations tool.
How Walmart Owns the Concept of Value Online
Its Sheer Size and 'Saves You Money' Mantra Positions Retailer to Dominate in Digital
BATAVIA, Ohio (AdAge.com) -- There aren't too many places where Walmart isn't dominant. The digital realm is one of the relative few, but not for long, as it ramps up a host of programs to vault the chain -- which has already distanced itself from value retailers in the offline world -- further ahead in the online one.
AKQA Embodies New Digital-Agency Model
Shop Has Made Investments and Grown Global Footprint While Preserving Creative Cred
SAN FRANCISCO (AdAge.com) -- Few big brands would call AKQA a truly full-service agency, though it's one of a handful of traditionally interactive shops that's managed to snag agency-of-record status for a client. But if there is a new model for a digital agency, this is it.
Consumer Control Brings Brand Loyalty to Bank of America
Mobile Program Less About Advertising, More About Positioning for Future of Banking
SAN FRANCISCO (AdAge.com) -- Bank of America's foray into mobile banking is more than a gimmick, and its iPhone application is more than just a reason to issue a press release. Underlying all of the marketer's moves into mobile services and marketing is a key insight: Give people more control over their banking on their own terms, and you'll win their loyalty.
What We Liked in Digital Media and Marketing
The People, Companies and Ideas That Made Our Radar
It's hard to limit yourself to just 10 digital media and marketing picks. So we didn't. Where the Ad Age Digital A-List leaves off, this lists start. Here are 20 other people, products and companies that caught our eye.
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