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November 25, 2009
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Digital Family Trees 2009

This database includes premium content, offered only to subscribers of the Ad Age DataCenter. Orange entries for NBC Universal (under media) and Havas (under agencies) are viewable samples. To subscribe, go to adage.com/datasub

Click tabs below to change categories. Expand each company's profile to view lists of digital properties. Click property for description and link.

• This database was created March 30, 2009.
• About the Digital Family Trees Questions? Comments? Updates? Contact us

Media Companies

Portals/Search

Agency Companies

Key digital properties and services of five major U.S. media companies.

U.S. unique visitors: 78.3 million
U.S. media company rank ('07)6
Worldwide revenue ('08)$16.97B
U.S. estimated media revenue ('07)$12.16B
U.S. unique visitors from comScore Media Metrix for January 2009. NBC Universal properties aggregated using comScore Audience Duplication Measurement.
http://nbcuni.com
TV show content for wireless devices
Film

Time Warner

U.S. unique visitors: 114.9 million

Walt Disney Co.

U.S. unique visitors: 57.0 million

News Corp.

U.S. unique visitors: 92.6 million

CBS Corp.

U.S. unique visitors: 53.5 million

Key digital properties and services of the Big Three.

Google

U.S. unique visitors: 151.0 million

Yahoo

U.S. unique visitors: 146.1 million

Microsoft Corp.

U.S. unique visitors: 125.6 million

Key worldwide digital properties of the top six agency holding companies. (See story)

Digital share of '08 revenue: 14%
Holding company worldwide revenue rank7
Worldwide revenue ('08)$2.36B
Digital revenue ('08)$330M
Havas said its digital business accounted for 14% of 2008 worldwide revenue, up from 11% in 2007 and 9% in 2006.
http://havas.com

WPP

Digital share of '08 revenue: 15% (Ad Age estimate)

Omnicom Group

Digital share of '08 revenue: 16% (Ad Age estimate)

Interpublic Group of Cos.

Digital share of '08 revenue: 14% (Ad Age estimate)

Publicis Groupe

Digital share of '08 revenue: 19%

Dentsu

Digital share of '08 revenue: 6.4% (Ad Age estimate)

Aegis Group

Digital share of '08 revenue: 26%

 

About the Digital Family Trees 2009
Ad Age's DataCenter created this database in conjunction with the Digital Family Trees 2009 poster
in the March 30, 2009, Digital Issue. Call 1-888-288-5900 to order print copies.

Send your ideas to improve the database. Update us on digital holdings. Report database errors. E-mail: DataCenter@AdAge.com

Ad Age DataCenter asked media, portal/search and agency companies to list digital properties and services. Companies may have digitally focused properties and services not shown. Numbers rounded. Media section excludes two more narrowly focused media players: Comcast Corp. (cable; No. 2 U.S. media firm) and DirecTV Group (satellite; No. 5). U.S. unique visitors from comScore Media Metrix for January 2009. Unique visitors are rollups by parent company and not comScore defined web properties for Time Warner, Walt Disney Co., News Corp. and NBC Universal. U.S. media revenue figures are Ad Age DataCenter estimates. Worldwide revenue for portals includes traffic acquisition costs for Google and Yahoo. For agency companies, digital share of revenue is worldwide. Some agency networks, such as Saatchi & Saatchi, handle digital work as part of their integrated offering.

Sources: Companies; comScore; Ad Age DataCenter estimates and analysis.



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