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No Press Badge? No Credentials? No Access to Shows? No Problem
Posted
by Jim Louderback
on
03.17.10
@ 11:26 AM
I've been blacklisted by the organizers of the South by Southwest Interactive conference, which just wrapped up earlier this week. Despite pitching panels and explaining my media credentials (everything from GigaOm to Huffington Post, with a little Ad Age thrown in here and there, too), they denied me entrance to the show.
Why do they hate me? Because we throw a kick-butt party on the first Saturday night of the conference, and it's not a "sanctioned" event. So despite our best efforts to work with them, the team at SXSW considers me -- and the rest of Revision3 -- the enemy.
So I had no press badge, no credentials and no access to the show. But as it turns out, you really don't need official credentials to get a lot out of Southby. Because in the end, over 72 hours, I went to 19 parties (and never needed a badge), participated as a presenter or moderator on three separate SXSW panels, met an amazing array of people changing the world, and got a makeover to boot.
Yes, that's right, a makeover. The random interactions that occur as a byproduct of SXSW's chaotic nature actually end up being the best part of the event. For example, on Saturday night I was upstairs at the Belmont Lounge, decompressing after our very successful live Diggnation and Scam School taping and party at Stubbs. While there I ran into @LeoraIsrael, a chronicler of the NY party scene and one of the smartest social networkers I know.
Exploring Balance Between People's Desire to Share Content and Creators' Right to Compensation
Posted
by Judy Shapiro
on
03.16.10
@ 10:06 AM
Have copyright laws outlived their usefulness in the digital age?
That was the question I harbored as I joined some of the most prestigious copyright lawyers last week for a conference sponsored by the CCC (Copyright Clearance Center) called "The Collision of Ideas 2010." I fully acknowledge that my understanding of copyright law is basic at best, so I wanted to attend because as a marketer I honestly don't how to apply best practices when it comes to copyright issues in the digital world. How do I know, for instance, that when I contract for a small project via a freelance site they are not giving me copyrighted material? Or, what content can I reuse on a site as reproducible content versus what content is protected? But mostly I was anxious to understand how the copyright system can possibly reconcile people's instinctive desire to share content with digital technology and content creators' right to get fair compensation. I walked in wondering whether copyright laws are the buggy whips of the digital age.
The Story Behind One Man's Decision to Buy Apple's Latest Gadget
Posted
by Dan Frommer
on
03.12.10
@ 11:58 AM
After very little deliberation, I just pre-ordered an Apple iPad, and I'm getting excited for the date in "late April" when it shows up.
Pay Attention. These Are of Tremendous Importance
Posted
by Ian Schafer
on
03.10.10
@ 04:40 PM
Let's say that your boss is cool enough to pay your way to SXSW this year. Whether it's your first time or fifth, there are 10 things to do that will be sure to alienate you from people at SXSW and those back at home that hate you for being there.
10. Don't post every Foursquare/Gowalla/Hotpotato check-in/update to Facebook and/or Twitter. Normally, it's marginally useful. But no one not at SXSW cares if you're in Conference Room 9ABCD, Ballroom D or Exhibit Hall 1. Use the app to follow people and see where they're at. Don't give your family, friends, and co-workers another reason to digitally silence you. That "which Jonas Brother are you" quiz you just sent all of them on Facebook is reason enough.
Why Social Media Is Radically Changing the Game
Posted
by Judy Shapiro
on
03.10.10
@ 01:19 PM
I remember as the brand management director for Lucent Technologies we worked hard to maintain a flexible yet consistent brand identity. The work from Landor won just about every creative branding award there was and the brand management team won the APQC Best-in-Class award. In those days, if a group misused the brand we said they "went rogue." We meant they deviated from the standard.
I don't think it is an exaggeration to say that corporate branding has gone rogue and the cause is social media. Here's why.
Collaboration Can Increase Productivity. That and Resistance Is Futile
Posted
by B.L. Ochman
on
03.09.10
@ 10:02 AM
Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was yes, of course. Well then, most of them already have access to YouTube - right in their pockets.
The fact is, resistance to social network access at work is futile.
The Economist, in a special report on social networking, notes that a survey of 1,400 chief information officers conducted last year by the recruitment firm Robert Half Technology found that only one-tenth of them gave employees full access to such networks during the day, and that many were blocking Facebook and Twitter altogether.
Great Content Does Not Mean It Will Find An Audience
Posted
by Keith Richman
on
03.03.10
@ 04:56 PM
In the next decade, we will see significant changes to the way that content is created, monetized and experienced. During the next few years, existing media players will begin to increasingly face the realities and challenges that those of us online have always dealt with -- an audience with a short attention span and a whole slew of viewing options.
Sumner Redstone famously called content "king." Rupert Murdoch recently upgraded that to "Emperor." While there is certainly some truth to that when looking at online content -- see Hulu's rapid growth as an example -- there are far more cases where great content does not seem to matter at all. At the very least, I think it is fair to say that even if content is king online, then distribution and marketing are the "crown princes." Good content or not, understanding and embracing digital distribution and marketing will prove critical to everyone in the entertainment industry.
Search Has Become a Utility Too Big for One Company, Too Vital for Self-Regulation
Posted
by Kevin Ryan
on
03.02.10
@ 10:52 AM
Internet search's Four Horsemen are coming. The world may not be coming to an end, but how we search is changing before our eyes. And not for the better.
In the narrow span of a few days, Microsoft and Yahoo solidified their relationship, Xerox filed suit against Yahoo and Google, and the European Union opened the American equivalent of an antitrust investigation with an interest in Google. One more thing: Google has been granted permission to sell power as a public utility by the American Federal Energy Regulatory Commission.
Socialight's New Platform Lets Brands Roll Their Own Location Based Services
Posted
by Allison Mooney
on
02.25.10
@ 06:04 PM
Looking beyond the web, marketers are considering location-based services as a way to extend their reach and engage consumers in the "real world."
Some, including Bravo, HBO and Warner Brothers, are partnering with consumer-facing location-based services (LBS) like Foursquare to do so. Others are seeing a benefit in creating their own communities and geo-apps, though this can be a development-heavy and costly process. Through a new DIY platform, Socialight hopes to make this a much simpler proposition.
A Three-Step Plan to Goose a Flagging Titan
Posted
by Craig Daitch
on
02.24.10
@ 08:19 PM
To this day, when asked which book influenced my decision to embrace marketing as a career, I reference former Nike and Starbucks CMO Scott Bedbury's "New Brand World." While the book itself is eight years old, and the examples that I found to be most salient are well grounded in the world of brick and mortar, there are still multiple lessons to be learned from his anecdotes.
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