Yes, even hardcore rivals can be social-media friends (or followers, at least). Earlier today Amnesia Razorfish launched an experiment to see if it could get the cola brands to follow each other on Twitter. It tweeted the original challenge and then documented the results and the full story of how it all went down on its blog.
Coke was first to say a "gracious (but competitive) hello" to Pepsi and follow its rival. Later Pepsi responded with its own greeting, tweeting "Can rivals and tweeps coexist? We're willing to find out. :)" Both are now following each other. You know what they say about keeping your friends close and enemies closer.
I count the number of times I pause to figure out what or where to click next -- and how often I find the "Next" button on the right side.
Things got more interesting since the FAA stopped requiring the "Did you pack your bag yourself?" questions. Now there are direct-marketing offers, which are still finding a natural integration into the kiosk experience.
The U.S. Supreme Court decided on Monday to let stand a ruling that Cablevision can go forward with its virtual DVR product.
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| Omar Tawakol | |
The march of technology has disrupted the implicit contract that has driven the media business for a hundred years or more: Publishers/programmers provide quality content; advertisers help subsidize the content and, in return, get to show commercial messages to audiences; and consumers enjoy the content and accept the ads that subsidize all or some of the cost.
Consuming media has historically been a passive activity where viewers and readers had little choice but to be exposed to ads. For example, the term "soap opera" originated from the dramatic series on radio that were sponsored by soap manufacturers such as P&G. Clearly, enough listeners acted on the commercials to keep sponsors buying more. But new technology has given advertisers and consumers the tools to break the implicit contract.
Anthony J. Biller |
That didn't take long. Pepsi in Canada is running ads on several music sites to pay tribute to its former pitchman, the late Michael Jackson.
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