November 23, 2009
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Web 2.0 Etiquette: A Review

A Few Things That Really Get Me Going

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B. L. Ochman B. L. Ochman
E-mail, Facebook, Digg and Twitter all offer opportunities to delight -- or annoy. Make sure you do the former, by following a few simple rules.

  • Don't use programs that auto-follow anyone who follows you on Twitter. It's a social network, not a robot network.
  • Don't broadcast messages on Twitter using bots. You'll just damage your brand, personal or corporate.
  • Don't send friend requests on Digg and then abuse the privilege with constant shout-outs. Every day is too many, for chrissake.
  • Don't send an e-mail that says "TTYL" after the previous e-mail completed a conversation. Or "thanks again" or "take care." We are drowning in e-mail. Yes, mom said to always be polite. Sending less e-mails is polite 2.0. If you must have the last word, change the subject line to "TTYL, end" so the person knows they don't need to read your 10th damn "goodbye" e-mail.
  • If you're a sending a pitch, (business service, PR, report, etc.) don't address the e-mail "Hey," "Hey again," "Yo," "All," "Dear [ ]," "Dear Blogger," or "Dear First_Name." Don't say "Dear Mr Ochman." Say "Dear B.L." or "Hi B.L." if you don't know me, and are too lazy to look at my photo on my blog or website, and are not sure if I'm male or female. I think I speak for most people when I say that I prefer informality to a sex-change operation.
  • Do not send endless messages via Facebook, etc. You're not that interesting.
  • Don't IM unless you have something to say that I might actually want or need to know and that really can't wait for an e-mail response.
  • Do not send huge "hilarious" video files in e-mail. If they aren't on YouTube or somewhere else you can link to, ask before e-mailing an attachment. If you want to share a video you made yourself, upload it to a file-sharing site and send a link.
  • Check Snopes.com before you send an e-mail about the inventor of penicillin who gave an apple to someone's daughter, or whatever that stupid e-mail was about that went around recently.
  • Use "Bcc" -- not open lists -- for e-mails sent to several people. Do not forward e-mail without deleting the name and e-mail and other extraneous information from the person who sent it first.
  • Do not send freaking chain letters or anything that says "Forward this to 10 people in the next 10 minutes or your left ear will fall off." Ever. And don't send petitions in e-mail -- all of the legitimate ones are online. Send a link.

Did I miss anything?

~ ~ ~
B.L. Ochman is a marketing strategist and blogger and can be found at WhatsNextOnline.com or her newest venture, Pawfun.com.

21 Comments
Subscribe to comments on: Web 2.0 Etiquette: A Review
  By atsakala | Chicago, IL March 5, 2009 03:59:48 pm:
Turn off auto-direct message after follow on Twitter.
  By ianfarmer | Charlotte, NC March 5, 2009 10:17:43 pm:
A breath of fresh air, BL. Great common sense advice.
  By BL | NEW YORK, NY March 5, 2009 11:20:05 pm:
GYI- i didn't even know there was an auto-direct message on twitter.
def would be annoying tho.
:>)
  By rsaling | Surprise, AZ March 6, 2009 02:30:57 am:
OMG! How many of us have family members or friends that need to have this engraved on marble tablets and set next to their computer? Maybe a zap of electricity before the offender hits send would slow it down.

BTW, if you go to my site, you will see my cousin who is the Prince of Zamundy in Africa in a video. He is saying a traditional prayer of prosperity. If you watch it and send it to 10 other people in the next 10 minutes, and then tweet 1m n 1d10t your prayer will be answered.
  By bnash972 | TX, TX March 6, 2009 09:23:31 am:
Don't type the body of an email message in a subject line!

"Bill needs the the competitive analysis on the widget project. Get me a hard copy by 5pm today."


Don't reply to an old message with a new topic. Create a new message with a new subject line. Similarly, don't put too many disparate topics in one email.
  By meanseo | Boca Raton, FL March 6, 2009 09:25:31 am:
Preaching to the choir here.

I actually created MyCrapMail.com years ago to try to combat spam, phishing attempts, teach people how to send emails, a link to snopes and more.

I am so sick of the hundreds of worthless emails I get every day and have shut off of my IM services years ago.

What you didn't mention is when I travel, internet comes to me via an air card which gets cut off after 5 gig a month of file transfers, and sometimes I can only use dial up (yes it exists still) so stop sending me 5 meg videos!

Spamming has not been bad for me on Twitter yet but I am counting the days until this useful marketing tool will destroyed.

At least many business people have caught on to sending email minus the texting acronyms.
  By fmguy999 | Columbia, PA March 6, 2009 10:06:34 am:
If you (and Advertising Age) are worried about offending people, how about not using phrases like "for chrissake"? Even the word "freakin" could freak out some people. I guess maybe etiquette is in the eye of the beholder like a lot of other things.
  By MrsManners | Charlotte, NC March 6, 2009 10:12:46 am:
I incorporate these lessons into my curriculum daily (manners made fun for kids)and have noticed a new problem brewing that isn't on your list yet and was hoping I could add it.

TAGGING ON FACEBOOK, please don't Tag me in every one of your 25 things or book lists or whatever, they are becoming the new "forward this email to ten people" problem.

This stuff has to be taught to our kids not just adults...so parents, please pass this knowledge on to them if you aren't already!
  By parksa | Kansas City, MO March 6, 2009 10:20:39 am:
Consider picking up the phone once in awhile. There are real people on the other end of your Internet connection.
  By toni | Mundelein, IL March 6, 2009 10:30:52 am:
I love my relatives and sentimental colleagues, but I direct their emails, which are likely to contain captioned photos of toddlers, kittens and puppies, along with any "inspirational" emails discussing "sisterhood" to a special folder in Outlook. That way I can pick out the important ones and delete the rest all at once.

There should be severe consequences for folks who pass on those urban legend emails about thieves, muggers and rapists who are apparently lurking in the back seat of your car. These messages unnecessarily scare people half to death. Check it out on Snopes.com, people!

If I'm sending an important email, though, I do like to get some sort of brief acknowledgement.
  By h3athrow | NEW YORK, NY March 6, 2009 10:33:19 am:
Is this Web 2.0 etiquette or social media/networking etiquette? Regardless, solid advice!
  By caprityme | SAN FRANCISCO, CA March 6, 2009 10:38:15 am:
Yes, Ms. Ochman, you did miss one thing:

No more Web 2.0 etiquette lists!

I think many of us are getting tired of constantly hearing from the Web 2.0 etiquette police. We get it already.
  By lpolson | Minneapolis, MN March 6, 2009 10:49:29 am:
I disagree with the comment "Don't type the body of an email message in a subject line!" Yes there is a limit to how long it should be, but I definitely appreciate getting the bottom line in the subject of the email. Makes it much easier to prioritize your messages and identify action items.
  By BL | NEW YORK, NY March 6, 2009 11:49:05 am:
Patrick - sadly many of us do not get it already. feel free not to read this post.
  By BL | NEW YORK, NY March 6, 2009 11:51:46 am:
Chuck - sorry my language offends you. but those are g-rated words. times they are a changin.
  By BL | NEW YORK, NY March 6, 2009 11:52:39 am:
Arthur - I'm with you. I love the phone. Radical I know, but i use it all the time. And people only have to say thank you and goodbye once in a phone call. :>)
  By calebadams | VISALIA, CA March 6, 2009 12:43:16 pm:
Subject: FW: FW: Re: FW: FW: FW: Re: Do Not Call List.

[insert 650 email addresses and other debris here]

Hey - did you hear they are about to release all the cell #s to the telemarketers?

Tell everyone you know now or suffer bad karma and a flat tire.



[PS: chrissake isn't a G-rated word, even in the big city.]
  By jlemanski | Houston, TX March 6, 2009 03:55:36 pm:
Don't say you're a blogger or a tweeter unless you've updated recently, because it makes you look like an outdated, unevolved person and a big fake in person
  By fmguy999 | Columbia, PA March 6, 2009 05:01:58 pm:
BL Ochman
If you were in front of a live audience of thousands of people of all ages whom you don't know, trying to make some sort of presentation and appear credible, you would use the words damn, freakin' and for chrissakes in the first few minutes? I don't hear anyone talking like that in public (which is what you are doing here, really) unless they don't care if they appear crass, crude, and insensitive. And I doubt you are sorry if you offended me or anyone else. Are you like 17 years old trying to shock the grownups with your language or what?
  By BL | NEW YORK, NY March 6, 2009 06:39:26 pm:
Chuck - sorry you feel that way. I'm quite sure your hair would curl if you saw my business card. Feel free to ignore me from here on. :>)
  By SJHatzi | Laguna Niguel, CA March 7, 2009 04:18:27 pm:
To a Web 2.0 Etiquette Guide I add the following requests:

a) Please use "Reply All" only when you deliberatly intend to indeed reply to all, inclusive of individuals blind-copied on the email.

b) Email is electronic mail not texting: it is not inherently limited in character use the way texting is and can be spell-checked. Please use correct grammar & spelling.
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