WSJ: Online Video Ads Slow. Really?

Why We're Not Buying Today's Controversy

Posted by Michael Learmonth on 12.16.08 @ 01:20 PM

We all know online display and search ads have slowed, but online video too? That's the claim made by the WSJ today. As evidence, the WSJ offers a re-heated quote from NBC's Jeff Zucker, who said last week that demand for high-end video on sites like NBC.com, Hulu and CNBC had slowed, and, anecdotally, that Hulu is no longer saying its ad inventory is sold out like it was last August when it had a lot of advertisers and very few users.

When the WSJ looks for data to hang the story on it comes up with an eMarketer estimate that online video advertising will grow 45% in 2009 down from a previous estimate of -- wait for it -- 49%. That's 45% growth, in a nascent medium, in a recession. As Seth Myers and Amy Poehler might say, really?

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