Britney Spears: the Tipping Point for Social Media

Proof Web 2.0 Has Gone Mainstream

Posted by Lee Mikles on 01.18.09 @ 05:18 PM

Kevin Winter

I know when a technology has gone mainstream when my parents use it. It was true for DVDs, e-mail and texting. Britney Spears looks to be that litmus test for social media. TechCrunch reported last week that Britney's "people" (Brandcasting Unlimited) have recognized the need to stay in touch with fans via Facebook, Twitter, MySpace and even Britney's own BritneySpears.com by posting a job opening for a "2.0 Media Manager" on a Harvard school job board. Duties include:

Decide which content to feature on branded social network's blogs, discussion forums and other features.
Engage with fans by posting messages, responding to questions and moderating discussions.
Driving and optimizing traffic from exclusive photos and videos.

They don't say anything about having to like her music though!

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Lee Mikles is CEO and founder of The Archer Group, a Wilmington, Del.-based interactive shop that has worked with J.P. Morgan Chase, SunGard, Warner Brothers, Gore-Tex, Wawa and others. Lee named The Archer Group after its fictitious leader, Bob Archer, who is Lee's nom de plume when writing the internet marketing blog, Meet Bob Archer.

1 Comment

By nickkinports | Chicago, IL January 19, 2009 09:30:04 am:

I have seen several clients hiring this same position. The name varies, but the job descriptions are remarkably similar. Vetting candidates for something like this will be a difficult endeavor without a solid performance metric to base success or failure.

(After all, we aren't hiring an accountant or a sales person)

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