VIDEO: Unilever Marketing Exec: 'Tear Down Silos'
Planners Need Better Sense of Digital Landscape
NEW YORK (AdAge.com) -- Tear down the silos if you want to create truly meaningful work in the digital space. That was the charge from a Unilever marketing executive who worked on the much-admired Dove brand.
VIDEO: Futurists Debate Digital's Emerging Trends
Mobile TV Is Overhyped but Video Search Is the Big Topic of '07
NEW YORK (AdAge.com) -- Mobile TV and viral marketing are overhyped -- and could MySpace really just disappear in 2007? Digital experts from across the media spectrum looked into their crystal balls and predicted what will drive, and will not, digital in 2007.
VIDEO: Dabbling in Digital Doesn't Cut It
Plus, a Reporter Recounts the Goings-on at the 'Ad Age' Conference
NEW YORK (AdAge.com) -- Advertising Age held its first Digital Marketing Conference yesterday. Four hundred marketing execs braved the cold to head over to the Roosevelt Hotel in Midtown Manhattan to hear marketers from Unilever, Nike, Coke and Cadillac discuss the hottest topics in digital with agency execs from R/GA and Tribal DDB, among others. Our intrepid reporter Andrew Hampp was there, taking notes, of course.
Photos From the 'Ad Age' Digital Marketing Conference
Speakers and Panelists From the Roosevelt Hotel
NEW YORK (AdAge.com) -- Four hundred marketing executives gathered at the Roosevelt Hotel in Midtown Manhattan on one of the coldest days of the year up for the first Ad Age Digital Marketing Conference. See the photos of speakers and faces from around this event.
More Photos From the Digital Marketing Conference
Speakers and Panelists From the Roosevelt Hotel
NEW YORK (AdAge.com) -- Photos from two sessions at the Ad Age Digital Marketing Conference: "This Year's Frontiers" and the "How We Use It" consumer panel.
Sticking Point: MSN Creates Online Content That Actually Draws People
Deal With Reveille, Kraft Has Allowed Portal to Develop Un-TV-Like Programming
NEW YORK (AdAge.com) -- Google hasn't shown any interest in creating its own content. AOL has been an early proponent of aggregation, working with corporate sibling Warner Bros. to syndicate second-run TV shows. Yahoo took a strong stance -- and then reversed it. Microsoft, on the other hand, has most recently bet much of its content efforts on branded entertainment.
Microsoft's Bradford Puts Her Stamp on Global Warming Effort
Plays Major Role in July 7 Live Earth Concert
NEW YORK (AdAge.com) -- Microsoft MSN.com chief Joanne Bradford, long a champion of original branded entertainment online, is playing a major role in the July 7 Live Earth concert to fight global warming.
Blogs Fascinate, Frighten Marketers Eager to Tap Loyalists
Content May Be Out of Advertisers' Hands, but They're Still Embracing High-Traffic 'Conversational Media'
NEW YORK (AdAge.com) -- Warning to marketers seeking to explore the blogosphere: The world of blogs is still evolving, along with how advertisers can stake out a place in it -- if they're even called blogs. Already the term "conversational media" is replacing blog in many discussions about feedback-based online media, even as advertisers seek efficient ways to manage blog environments.
What's the Biggest Trend or Challenge in Digital Media?
For These Execs It's All About Video -- How to Make It, Monetize It, Distribute It
NEW YORK (AdAge.com) -- In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age asked some of digital's top movers to identify the biggest trends and challenges that lie ahead.
'The Office,' Heroes' Power Online NBC Play
Digital Distribution Increases -- Rather than Cannibalizes -- TV Show Audiences
NEW YORK (AdAge.com) -- When "Heroes" accounted for more than half the videos viewed on NBC.com last fall, the network knew it could attribute much of the digital success to "The Office." That show last year became the first to demonstrate that digital viewership can add to a program's audience instead of just siphoning viewers away from TV.
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