Marketer Directory
Apple

Latest News About
Apple

Apple Slashes iAd Pricing Again as Mobile Ad Share Declines

February 14, 2012

...Apple is once again slashing the minimum amount it charges advertisers to run...

Apple Stores Get Consumer Petitions Over Worker Treatment in China

February 09, 2012

...A group of activists delivered some 250,000 signatures to Apple stores in Grand Central Station and elsewhere Thursday morning, calling for better...

Facebook Hires Former Levi's, Apple Exec Rebecca Van Dyck to Lead Marketing

February 03, 2012

...But that may change: It's bringing on former Levi's and Apple exec Rebecca Van Dyck to head global marketing, according to people familiar...

The Art of the Super Bowl Ad: Lee Clow on How Apple's '1984' Almost Didn't Happen

January 31, 2012

...TBWA/Media Arts Lab leader Lee Clow discusses Steve Jobs' mandate for Apple 's "1984" and how the agency secured the spot for a Super...

Apple Names U.K.'s Browett to Lead Retail Business

January 31, 2012

Apple has named the CEO of the U.K.'s largest consumer-electronics...

Latest Apple Ads

Apple: iBooks Author

Create your books.

Apple: Grand Central Train Board

The arrival of the iTrain.

iPad 2: Now

Agency: TBWA/Media Arts Lab

What you can do. Now.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2008 Update: Apple

...805 383,700 28.2 Media spending by megabrand 2007 2006 % chg Apple 289,771 281,941 2.8 iTunes.com 29,437 7,758...

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DataCenter: Data Tables: Top 200 Megabrands

...Express American Express Co. 510.0 519.8 -1.9 48 47 Apple Apple 289.8 281.9 2.8 105 103 Applebee's IHOP...

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Marketer Trees 2010: Apple

...853 456,180 -17.4 Media spending by megabrand 2009 2008 % chg Apple 238,761 294,730 -19.0 SALES & EARNINGS ($ in millions; for fiscal...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Digital Family Trees 2012: K. Apple Apps

More than 500,000 Apps available in Apple App store

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Digital Family Trees 2011: K. Apple iPhone and iPad applications

...Words With Friends Free 3 Netflix Source: Top iPhone/iPad apps from Apple for 2010

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DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

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Global Marketer Trees 2009: Apple

Worldwide measured media spending $503.2 million

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com