Marketer Directory
Apple

Latest News About
Apple

Meet the Woman Behind ABC's Apple-Themed 'Duets' Promo

May 22, 2012

...for a new summer musical-competition program, "Duets," that borrows liberally from Apple's famous "1984" Super Bowl commercial. In the spot, a deadened audience...

Consumers Love Apple's 'Elitist' Celebrity Siri Ads

April 27, 2012

...Apple 's new Siri campaign starring Samuel L. Jackson and Zooey Deschanel drew...

Apple's Rare Ad Misstep: Celebrity Siri Ads That Slice the Wrong Way

April 26, 2012

...two ads that seem horribly out of touch with modern consumer culture, Apple puts its iPhone 4S with the Siri electronic assistant in the hands...

Apple Profit Soars on Growing Demand for iPhones in China

April 24, 2012

...Apple profit almost doubled in the last quarter, reflecting robust demand for the...

Eau de Macbook Pro: Apple Unboxing Scent Made Into a Perfume

April 18, 2012

...car. These days, the hottest unboxing fragrance is that of a new Apple product being opened. Scent marketing company Air Aroma was approached by the...

Latest Apple Ads

Apple: iBooks Author

Create your books.

Apple: Grand Central Train Board

The arrival of the iTrain.

iPad 2: Now

Agency: TBWA/Media Arts Lab

What you can do. Now.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2008: Apple

...805 383,700 28.2 Media spending by megabrand 2007 2006 % chg Apple 289,771 281,941 2.8 iTunes.com 29,437 7,758...

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DataCenter: Data Tables: Top 200 Megabrands

...Express American Express Co. 510.0 519.8 -1.9 48 47 Apple Apple 289.8 281.9 2.8 105 103 Applebee's IHOP...

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Marketer Trees 2008 Update: Apple

...805 383,700 28.2 Media spending by megabrand 2007 2006 % chg Apple 289,771 281,941 2.8 iTunes.com 29,437 7,758...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2010: Apple

...853 456,180 -17.4 Media spending by megabrand 2009 2008 % chg Apple 238,761 294,730 -19.0 SALES & EARNINGS ($ in millions; for fiscal...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Digital Family Trees 2011: K. Apple iPhone and iPad applications

...Words With Friends Free 3 Netflix Source: Top iPhone/iPad apps from Apple for 2010

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DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

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Global Marketer Trees 2009: Apple

Worldwide measured media spending $503.2 million

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com