Marketer Directory
AT&T

Latest News About
AT&T

AT&T's Strategy to Win Consumer Love: Be Human

April 18, 2012

...the company that powers the smartphones we love, we all should love AT&T , right? You could hear crickets -- and a few giggles -- at the...

AT&T Strikes Deal to Sell Majority Stake in Yellow Pages

April 09, 2012

AT&T , the biggest player in the rapidly shrinking yellow-pages sector, has...

Why AT&T Is Spending More on Lumia Launch Than It Did on iPhone

April 08, 2012

Get ready for another big smartphone campaign. For AT&T , it'll be even bigger than the one for iPhone. In...

AT&T Pulls $39 Billion T-Mobile Bid After Regulator Opposition

December 19, 2011

AT&T abandoned a $39 billion takeover bid for T-Mobile USA after...

AT&T Bumps Against Google, Microsoft in Three-Screen Ad Sell

December 12, 2011

...cellphone and fewer signing up for land lines, it's no surprise AT&T is looking to diversify. But its new advertising division, looking to...

Latest AT&T Ads

AT&T: Kitten

Agency: BBDO New York

Aww.

AT&T: Samsung Takeover

Agency: BBDO,

Animals meet smartphones.

AT&T: Spider

Agency: BBDO New York

So real, it's horrifying.

AT&T Android: JustUs

Agency: DOJO,

Android updates get personality.

AT&T: Spring

Agency: Array

It's almost here

Data

DataCenter: Data Tables: Top 200 Megabrands, 2011 edition

...MEASURED MEDIA SPENDING 2010 2009 BRAND MARKETER 2010 2009 % CHG 1 2 AT&T AT&T $2,093 $1,899 10.2 2 1 Verizon...

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Marketer Trees 2010: AT&T

...3,073,000 -9.0 Media spending by megabrand 2009 2008 % chg AT&T 1,907,729 1,958,789 -2.6 SALES & EARNINGS ($ in...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition

...7 $3.3 $1,851.8 $17.7 $168.8 2 3 AT&T 1 Dallas 2,989.0 2,787.0 7.2 873...

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Marketer Trees 2009: AT&T

...3,430,000 -10.4 Media spending by megabrand 2008 2007 % chg AT&T 1,956,835 2,181,972 -10.3 YellowPages.com 21...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2010 edition

...5 78.9 1,182.8 162.7 242.2 3 3 AT&T Dallas 2,797.0 3,073.0 -9.0 886.7...

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Marketer Trees 2008: AT&T

...3,344,473 -4.1 Media spending by megabrand 2007 2006 % chg AT&T 2,243,200 2,332,463 -3.8 SALES & EARNINGS ($ in...

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DataCenter: Data Tables: Top 200 Megabrands, 2010 edition

...Verizon Communications $2,240.6 $2,390.2 -6.3 2 2 AT&T AT&T 1,907.7 1,958.8 -2.6 3...

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Media Family Trees 2009: AT&T

...2007 % chg Yellow Pages $5,502 $5,851 -6.0 Fast facts AT&T is a telecommunications rollup assembled by the former SBC Communications. For...

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DataCenter: Data Tables: Top Yellow Pages Companies

...NET U.S. REVENUE 2007 2006 MEDIA COMPANY 2007 % CHG 1 1 AT&T $5,851 -0.4 2 2 Idearc 2,900 -2.6...

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Marketer Trees 2008 Update: AT&T

...3,344,473 -4.1 Media spending by megabrand 2007 2006 % chg AT&T 2,243,200 2,332,463 -3.8 SALES & EARNINGS ($ in...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com