Ad Age Directory

Boston Agencies, Marketers and Media Roll Out Community-Assistance Efforts

It's hard to imagine a more harrowing week than the one Boston has experienced. The list of the affected includes top agencies, production houses and marketers that are Boston-based or have large presences in the city.

What Anne Finucane Brings to the Table at Bank of America

...made her mark during the financial crisis and recession by deftly managing BofA's messaging and integrating marketing for the acquired Merrill Lynch and Countrywide...

Bank of America Moves Brand Advertising From BBDO to WPP

...the company's tarnished image. The agency change will likely lead to BofA shedding its current "Bank of Opportunity" slogan, which was developed by BBDO...

What Does Bank of America Want From Its New Agency? A Silver Bullet

...prove fruitless. A briefing document circulated to agencies last month stated that BofA needs a strategic positioning that can serve as a "North Star" for...

Bank of America Launches Review; Roster Shops Invited to Pitch

Bank of America is embarking on a review of its $2 billion marketing account according to multiple industry executives.

Media: TV/Video

Bank of America: Portraits

Agency: Hill Holiday, Boston

Institution connects by recognizing its place in families lives

Media: TV/Video

Bank of America: Doors

Agency: BBDO, New York

Media: TV/Video

Bank of America: Window of Opportunity

Agency: BBDO, New York