Marketer Directory
Bristol-Myers Squibb Co.

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Bristol-Myers Squibb Co.

CMO Hunt On at E-Trade After Exec Behind Talking Babies Departs

March 18, 2013

...and from there went on to hold positions of increasing responsibility at Bristol-Myers Squibb, Cadbury Schweppes, Revlon International, MasterCard and JP Morgan Chase before...

Will Laura Lang Return to the Agency World?

March 11, 2013

...agencies. She also has a consumer-products background, having worked at Pfizer , Bristol-Myers Squibb and Quaker Oats. But that wide-ranging background was likely...

Group M Gets Into the Consulting Business

March 07, 2013

...of planning on the Gillette account, and he had also managed the Bristol Myers-Squibb U.S. account. The move comes as media agencies search...

Time Inc. CEO Aims to Unify Print and Online Fiefdoms

September 14, 2012

Time Inc. CEO Laura Lang, hired last year to revive the struggling magazine publisher, is forging a plan to unify its long-sparring online and print fiefdoms.

McGarryBowen Lands Spot on Procter & Gamble Roster

August 02, 2012

...brand, which falls under the Clairol unit that P&G bought from Bristol Myers Squibb over a decade ago, devoted between $15 million and $20...

Latest Bristol-Myers Squibb Co. Ads

One Life to Live: Take Action

Agency: bleublancrouge

Even if you don't see it..

Data

DataCenter: Data Tables: Megabrands, 2012 edition

Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition

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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.

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DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

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DataCenter: Data Tables: Top 200 Megabrands, 2011 edition

Top 200 Megabrands, 2011 edition, ranked by total U.S. measured media spending in 2010

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com