Marketer Directory
Capital One Financial Corp.

Latest News About
Capital One Financial Corp.

Capital One's Next Challenge: Persuade ING Direct Customers to Stay

February 24, 2012

After acquiring online banking company ING Direct, Capital One Financial Corp. has put itself to the difficult task of transitioning...

ING Direct Consumers Take to Twitter to Bash Acquisition by Capital One

February 22, 2012

Last week, Capital One Group completed its acquisition of ING Direct , the American online banking...

Verizon, Pepsi, Capital One and Others Back Viggle, New 'Loyalty Program for TV'

January 25, 2012

...iPod Touch with backing from "strategic launch partners" Verizon Communications , Pepsi, Gatorade, Capital One and Burger King. The rewards that TV viewers can earn by...

Capital One Shifts $360 Million Media Account to Horizon

April 11, 2011

Capital One has shifted its $360 million media account to independent Horizon from...

Capital One Puts $360 Million Media Business Into Review

December 09, 2010

NEW YORK (AdAge.com) -- Capital One is putting its $360 million media account up for review, according...

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2009: Capital One Financial Corp.

...124 756,953 -13.6 Media spending by megabrand 2008 2007 % chg Capital One 286,963 302,430 -5.1 SALES & EARNINGS ($ in millions) Capital...

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DataCenter: Data Tables: Top 200 Megabrands

...132 133 Canon Canon 144.2 142.4 1.2 50 41 Capital One Capital One Financial Corp. 281.1 319.6 -12.0 180...

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Marketer Trees 2008: Capital One Financial Corp.

...954 864,905 -12.5 Media spending by megabrand 2007 2006 % chg Capital One 281,105 319,554 -12.0 SALES & EARNINGS ($ in millions) Worldwide...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: Capital One Financial Corp.

...124 756,953 -13.6 Media spending by megabrand 2008 2007 % chg Capital One 286,963 302,430 -5.1 SALES & EARNINGS ($ in millions) Capital...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2008 Update: Capital One Financial Corp.

...954 864,905 -12.5 Media spending by megabrand 2007 2006 % chg Capital One 281,105 319,554 -12.0 SALES & EARNINGS ($ in millions) Worldwide...

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DataCenter: Data Tables: U.S. Market Share Leaders

Marketers in key ad categories for 2007: Automotive, retail, restaurants, wireless, beverages, bottled water, beer, prescription drugs, personal care, household products, credit cards and movies

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Marketer Trees 2010: Capital One Financial Corp.

...797 654,124 -44.7 Media spending by megabrand 2009 2008 % chg Capital One 179,993 286,963 -37.3 SALES & EARNINGS ($ in millions) Capital...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com