Marketer Directory
Coca-Cola Co.

Latest News About
Coca-Cola Co.

Coca-Cola Polar Bowl Engaged 9 Million People

May 09, 2012

For brands, the Super Bowl is the biggest stage there is, but Coca-Cola was eager to take that one step further with its Polar...

Honest Tea Plans First National Blitz Since Acquisition By Coca-Cola

April 25, 2012

...Coca-Cola's 's acquisition of Honest Tea just over a year ago...

Coca-Cola and Spotify Partner in Global Deal

April 18, 2012

...audiences, it's turning to a behemoth of an entirely other type: Coca-Cola . Spotify and the Coca-Cola Co. have forged a strategic partnership...

Coca-Cola Shifts North American Sprite Duties to Leo Burnett

April 18, 2012

Bartle Bogle Hegarty has lost lead creative duties for Coca-Cola's Sprite brand to Leo Burnett , which has been tasked with...

Coca-Cola Portugal Turns Its Luxury Corporate Box Into Fan Dorm

March 06, 2012

...Wallet , Coke Portugal and agency O Escritorio launch another feel-good campaign. Coca-Cola has been an official sponsor of the Benefica Stadium since 2000...

Latest Coca-Cola Co. Ads

Coca-Cola: Download Concert

Agency: Ogilvy & Mather, Bogota

Getting down with the band.

Coca-Cola: No Moving

Agency: Wieden + Kennedy, Amsterdam

Coke tries your patience with its final brain teaser.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2010: Coca-Cola Co.

...481 752,128 -4.1 Media spending by megabrand 2009 2008 % chg Coca-Cola 234,082 253,762 -7.8 Glaceau 64,530 68,366...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2009: Coca-Cola Co.

...127 726,354 3.5 Media spending by megabrand 2008 2007 % chg Coca-Cola 253,515 278,658 -9.0 Glaceau 68,366 36,133...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: Coca-Cola Co.

...127 726,354 3.5 Media spending by megabrand 2008 2007 % chg Coca-Cola 253,515 278,658 -9.0 Glaceau 68,366 36,133...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2008: Coca-Cola Co.

...Ad Age DataCenter. Sales and earnings from public documents. See methodology. Headquarters Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676...

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DataCenter: Data Tables: Top 10 advertisers in 10 media

...28.5 23.5 20.9 1,791.3 1.6 10 Coca-Cola Co. 27.4 26.7 2.8 776.8 3.5...

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Global Marketer Trees 2009: Coca-Cola Co.

...5 Headquarters Atlanta Notes U.S. measured media from TNS Media Intelligence. Coca-Cola Co. ranked No. 55 in 2008 U.S. ad spending in...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com