Marketer Directory
Coca-Cola Co.

Latest News About
Coca-Cola Co.

Coca-Cola Cuts Costs, Reinvests in Marketing

February 07, 2012

...hours before PepsiCo is expected to announce millions in additional marketing investment, Coca-Cola beat it to the punch. In announcing its fourth-quarter results...

Coca-Cola Preps Two Versions of Super Bowl Ad

January 26, 2012

...Advertising Age Player In a twist on Super Bowl marketing, Coca-Cola has prepared two versions of a 60-second spot slated to...

Coca-Cola Opens Happiness for Filipinos in Viral Video

December 05, 2011

...Coca-Cola continues its "happiness" messaging with a new effort, but this one...

Coca-Cola Milk Drink Linked to Boy's Poisoning Death in China

December 02, 2011

...Coca-Cola is defending itself against allegations of producing tainted products in China...

Marketer of the Year: Coca-Cola

November 06, 2011

...In its 125 years, Coca-Cola has been one of the world's most dependably good marketers...

Latest Coca-Cola Co. Ads

Coca-Cola: Future Room

Agency: Antilop,

Immersed in the future.

Coca-Cola: Coke Polar Bowl Naptime-Super Bowl XLVI

Agency: Wieden + Kennedy, Portland

The bears weigh in on the game. . and the ads.

Coca-Cola: Superstition -- Super Bowl XLVI

Agency: Wieden + Kennedy, Portland

The second Coke Super Bowl spot.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2010: Coca-Cola Co.

...481 752,128 -4.1 Media spending by megabrand 2009 2008 % chg Coca-Cola 234,082 253,762 -7.8 Glaceau 64,530 68,366...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2008 Update: Coca-Cola Co.

...Ad Age DataCenter. Sales and earnings from public documents. See methodology. Headquarters Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: Coca-Cola Co.

...127 726,354 3.5 Media spending by megabrand 2008 2007 % chg Coca-Cola 253,515 278,658 -9.0 Glaceau 68,366 36,133...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Global Marketer Trees 2009: Coca-Cola Co.

...5 Headquarters Atlanta Notes U.S. measured media from TNS Media Intelligence. Coca-Cola Co. ranked No. 55 in 2008 U.S. ad spending in...

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DataCenter: Data Tables: Top 10 advertisers in 10 media

...28.5 23.5 20.9 1,791.3 1.6 10 Coca-Cola Co. 27.4 26.7 2.8 776.8 3.5...

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Marketer Trees 2009: Coca-Cola Co.

...127 726,354 3.5 Media spending by megabrand 2008 2007 % chg Coca-Cola 253,515 278,658 -9.0 Glaceau 68,366 36,133...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com