Ad Age Directory

Why JCP, Walmart and Others Fail at Changing Their Spots

...I don't foresee many car buyers saying, "Forget about BMW or Mercedes, let's buy a Mazda." What many marketers like Mazda forget is...

Smart Rescues Stranded Drivers in Moscow

...To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively...

Audi Taps Brooklyn-based Huge to Handle Social Media Efforts

The Interpublic Group of Cos.' agency is tasked with creating original content and overseeing the car brand's presence on Twitter, Instagram, Facebook and YouTube.

It's Spock vs. Spock As Leonard Nimoy Takes On Zachary Quinto for Audi

...the company was looking to do a "modern-day comparison test" with Mercedes. "We wanted to highlight the car in a smart and entertaining way...

To Sell the Stingray, Chevy Plans to Target Porsche

...to "conquest" U.S. consumers who prefer European two-seaters from Porsche, Mercedes-Benz and Audi. It's taking special aim at its biggest rival...

Media: Interactive

Mercedes Smart: Unexpected Test Drive

Agency: BBDO, Moscow

BBDO Russia gives drivers a chance to test drive a smaller car

Media: TV/Video

Audi: Spock v. Spock

Agency: PMK*BNC,

Trekkie references abound in PMK*BNC spot.

Media: TV/Video

Calvo Tuna: They Know It

Agency: McCann, Madrid

The sixth sense that won't let you get away with anything also has a payoff

Media: TV/Video

Mercedes-Benz: Soul -- Super Bowl XLVII

Agency: Merkley + Partners

A Faustian bargain.

Media: TV/Video

Mercedes: Diner

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