Marketer Directory
Dell

Latest News About
Dell

See Pereira & O'Dell Execs Dance in Brazil Carnival Parade

February 22, 2012

...That's P.J. Pereira and Andrew O'Dell , chief creative officer and CEO, respectively, of San Francisco agency Pereira & O...

Henkel Hands Laundry, Home-Care Brands to Pereira & O'Dell

February 16, 2012

...including Purex, Renuzit and Soft Scrub, to San Francisco-based Pereira & O'Dell. Purex was previously handled by Energy BBDO , the Chicago hub of the...

Pereira & O'Dell Parts Ways With University of Phoenix Amid Agency Review

February 14, 2012

...After a three-year run, San Francisco-based agency Pereira & O'Dell and the University of Phoenix are parting ways. The move comes as...

Dell's $80M Ad Push: We're Not Just a Computer Seller

June 16, 2011

Dell is unleashing an ambitious $80 million corporate branding campaign aimed at evolving...

Dell Awards Creative Work to Sid Lee, Arnold

February 28, 2011

Dell has completed a creative pitch it began last fall , tapping Montreal-based...

Latest Dell Ads

Intel/Toshiba: We Saved Christina Perasso

Being part of the drama: a fan-made tribute.

Intel/Toshiba: Inside

Agency: Pereira & O'Dell, San Francisco

A movie made by social media.

Data

DataCenter: Data Tables: Top 200 Megabrands

...18 Geico Berkshire Hathaway 556.9 499.5 11.5 15 10 Dell Dell 544.5 731.4 -25.5 16 17 Wal-Mart Wal...

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Marketer Trees 2008: Dell

...374 983,968 -14.3 Media spending by megabrand 2007 2006 % chg Dell 544,543 731,421 -25.5 SALES & EARNINGS ($ in millions) Worldwide 2007...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2010: Dell

...748 539,079 -21.6 Media spending by megabrand 2009 2008 % chg Dell 307,101 378,321 -18.8 SALES & EARNINGS ($ in millions; for fiscal...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: Dell

...219 630,810 -14.7 Media spending by megabrand 2008 2007 % chg Dell 376,698 493,176 -23.6 SALES & EARNINGS ($ in millions; for fiscal...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2008 Update: Dell

...374 983,968 -14.3 Media spending by megabrand 2007 2006 % chg Dell 544,543 731,421 -25.5 SALES & EARNINGS ($ in millions) Worldwide 2007...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition

100 Leading National Advertisers, 2011 edition, ranked by total U.S. advertising spending in 2010.

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Global Marketer Trees 2009: Dell

...Round Rock, Texas Notes U.S. measured media from TNS Media Intelligence. Dell ranked No. 68 in 2008 U.S. ad spending in Ad Age...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com