Marketer Directory
Ford Motor Co.

Latest News About
Ford Motor Co.

GM Cuts Facebook Ad Spending, But Ford Steps on the Gas

May 15, 2012

...in the Wall Street Journal . GM's position is far from universal. Ford Motor said it would "accelerate" ad spending on Facebook in conjunction with...

Ford Plans to Take 'Go Further' Global

May 14, 2012

Ford Motor Co. plans to convert buzz from a 60-second TV spot...

Ford Combats 'Brand Blindness' in Web Video Spots

May 09, 2012

...A slightly surreal spot for Ford in which no brand name appears has apparently mesmerized a ton of...

For Ford, JWT Melbourne Takes on Cane Toads

May 03, 2012

...JWT Melbourne makes toad secretions the subject of this hilarious ad for Ford. A bit of context: Cane toads are common in Australia, and generally...

AOL Takes Upfront Swag to New Level: Ad Exec Gets Ford Mustang

April 25, 2012

...new level at its digital content NewFront yesterday by giving away a Ford Mustang convertible to a media manager in attendance. That moment of largess...

Latest Ford Motor Co. Ads

Ford: Cane Toad Road

Agency: JWT, Melbourne

Toad secretions are no laughing matter.

Ford: Smells New

Agency: Bassat Ogilvy, Madrid

It's old, but it smells like new.

Ford: Pinball Park

Agency: Ogilvy & Mather, Paris

Parking just got a lot more fun.

Ford Mustang: Dalena Henriques

Agency: Team Detroit,

Taking advantage of bikini season.

Ford: Interactive Cinema Experience

Agency: Y & R, Toronto

What's your pleasure?

Data

DataCenter: Data Tables: Top 200 Megabrands, 2011 edition

...5 Chevrolet General Motors Co. 1,129 918 23.0 4 7 Ford Ford Motor Co. 889 838 6.1 5 11 Toyota Toyota Motor...

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Marketer Trees 2008 Update: Ford Motor Co.

...2,576,560 -2.0 Media spending by megabrand 2007 2006 % chg Ford 1,009,926 1,002,402 0.8 Lincoln 230,009 239...

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DataCenter: Data Tables: Top 200 Megabrands, 2010 edition

...s McDonald's Corp. 871.9 814.2 7.1 7 10 Ford Ford Motor Co. 847.8 656.9 29.1 8 3 Macy...

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Marketer Trees 2009: Ford Motor Co.

...2,525,192 -26.5 Media spending by megabrand 2008 2007 % chg Ford 666,623 1,004,082 -33.6 Lincoln 215,708 213,958...

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DataCenter: Data Tables: Top 200 Megabrands

...Nextel Corp. 1,156.9 1,027.8 12.6 4 4 Ford Ford Motor Co. 1,009.9 1,002.4 0.8 5...

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Marketer Trees 2008: Ford Motor Co.

...2,576,560 -2.0 Media spending by megabrand 2007 2006 % chg Ford 1,009,926 1,002,402 0.8 Lincoln 230,009 239...

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DataCenter: Data Tables: Top 200 Megabrands

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Global Marketer Trees 2009: Ford Motor Co.

...Headquarters Dearborn, Mich. Notes U.S. measured media from TNS Media Intelligence. Ford Motor Co. ranked No. 11 in 2008 U.S. ad spending in...

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DataCenter: Data Tables: 100 Leading National Advertisers

...311.6 54.3 908.4 84.2 98.4 6 6 Ford Motor Co. Dearborn, Mich. 2,525.2 2,576.6 -2.0...

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Marketer Trees 2010: Ford Motor Co.

...1,842,000 -17.7 Media spending by megabrand 2009 2008 % chg Ford 847,790 656,884 29.1 Lincoln 162,022 215,695 -24...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com