Ad Age Directory

Are You Wasting Money on Mobile Ads?

Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.

Swedish House Mafia Parts Ways in New Volvo Campaign

...by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. Swedish House Mafia disbanded...

Broadcast TV Is Having a Rough Time, but Don't Count It Out

...highest of any scripted show on television this year. The audience-delivery gap between broadcast and cable, which has gotten smaller each year, is becoming...

Procurement Execs: Cost Shouldn't Be Main Thing, But It Is

Despite much talk about procurement executives evolving the discussion to be more about marketing ROI, a new survey says they are still mostly being judged on cost reduction.

Havas' Organic Revenue Fell 3.9% in U.S. in First Quarter

...week, the ranking of the top 50 agency companies showed a growing gap between the Big 5 and No. 6-ranked Havas. With Dentsu's...

Media: Print & Design

Gap: Married Love

Agency: Peterson Milla Hooks

Happy holiday love.

Media: Print & Design

Gap: Fatherly Love

Agency: Peterson Milla Hooks

Happy holiday love.

Media: Print & Design

Gap: True Love

Agency: Peterson Milla Hooks

Happy holiday love.

Media: Print & Design

Gap: Best Friend Love

Agency: Peterson Milla Hooks

Happy holiday love.

Media: TV/Video

Gap: Every Shade

Agency: Peterson Milla Hooks

Happy holiday love.