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Gap Inc.
Are You Wasting Money on Mobile Ads?
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Swedish House Mafia Parts Ways in New Volvo Campaign
...by Volvo for the dance group Swedish House Mafia cleverly bridges the
Broadcast TV Is Having a Rough Time, but Don't Count It Out
...highest of any scripted show on television this year. The audience-delivery
Procurement Execs: Cost Shouldn't Be Main Thing, But It Is
Despite much talk about procurement executives evolving the discussion to be more about marketing ROI, a new survey says they are still mostly being judged on cost reduction.
Havas' Organic Revenue Fell 3.9% in U.S. in First Quarter
...week, the ranking of the top 50 agency companies showed a growing
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Data
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DataCenter: Data Tables: Megabrands, 2012 edition
June 24, 2012
Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition
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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition
June 24, 2012
100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.
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DataCenter: Data Tables: Top 200 Megabrands, 2011 edition
June 19, 2011
Top 200 Megabrands, 2011 edition, ranked by total U.S. measured media spending in 2010
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DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition
June 19, 2011
100 Leading National Advertisers, 2011 edition, ranked by total U.S. advertising spending in 2010.
For more information on this directory, please contact Lisa Scotto at lscotto@adage.com






