Latest News About
Gap Inc.
Gap CMO Explains Why 'Digital Is Dead'
Digital is dead, declared Seth Farbman,
Gap Sponsors New Partnership Between GetGlue, Entertainment Weekly
...redeem for a 40% discount on a regularly-priced item at adult
Gap Inc. Says Marketing Has Been Ineffective
Gap's Up-and-Coming Athleta Brand Looks to Keep Growing
Gap Launches Global Campaign
It's been six months since
Latest Gap Inc. Ads
Data
DataCenter: Data Tables: Top 200 Megabrands
June 23, 2008
Brands, products and services of the same name by U.S. media spending
Marketer Trees 2010: Gap Inc.
...megabrand 2009 2008 % chg Old Navy 208,303 179,147 16.3
Marketer Trees 2008: Gap Inc.
...megabrand 2007 2006 % chg Old Navy 208,062 226,200 -8.0
DataCenter: Data Tables: 100 Leading National Advertisers
June 23, 2008
100 Leading National Advertisers, Ranked by 2007 U.S. ad spending
Marketer Trees 2008 Update: Gap Inc.
...megabrand 2007 2006 % chg Old Navy 208,062 226,200 -8.0
DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders
June 23, 2008
Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category
DataCenter: Data Tables: U.S. Market Share Leaders
June 23, 2008
Marketers in key ad categories for 2007: Automotive, retail, restaurants, wireless, beverages, bottled water, beer, prescription drugs, personal care, household products, credit cards and movies
For more information on this directory, please contact Lisa Scotto at lscotto@adage.com






















