Marketer Directory
Gap Inc.

Latest News About
Gap Inc.

Gap CMO Explains Why 'Digital Is Dead'

April 17, 2012

Digital is dead, declared Seth Farbman, Gap's global chief marketing officer. He made the bold statement for Ad...

Gap Sponsors New Partnership Between GetGlue, Entertainment Weekly

September 15, 2011

...redeem for a 40% discount on a regularly-priced item at adult Gap stores for the next month. The Gap-sponsored promotion runs from Sept...

Gap Inc. Says Marketing Has Been Ineffective

August 19, 2011

Gap Inc. reported a lackluster second quarter, and marketing, it seems, is at...

Gap's Up-and-Coming Athleta Brand Looks to Keep Growing

August 11, 2011

Gap Inc.'s female-targeted Athleta brand produces the kind of clothes likely...

Gap Launches Global Campaign

August 01, 2011

It's been six months since Gap surprised the industry with a massive shakeup of its management ranks and...

Latest Gap Inc. Ads

Gap: Styld.by

Agency: AKQA

Styling goes social.

Gap: 1969 Denim Studio Overview

Agency: Ogilvy & Mather,

Behind the threads.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2010: Gap Inc.

...megabrand 2009 2008 % chg Old Navy 208,303 179,147 16.3 Gap 96,911 51,811 87.0 Banana Republic 34,099 46,681...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2008: Gap Inc.

...megabrand 2007 2006 % chg Old Navy 208,062 226,200 -8.0 Gap 82,243 129,643 -36.6 Banana Republic 49,859 43,636...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2008 Update: Gap Inc.

...megabrand 2007 2006 % chg Old Navy 208,062 226,200 -8.0 Gap 82,243 129,643 -36.6 Banana Republic 49,859 43,636...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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DataCenter: Data Tables: U.S. Market Share Leaders

Marketers in key ad categories for 2007: Automotive, retail, restaurants, wireless, beverages, bottled water, beer, prescription drugs, personal care, household products, credit cards and movies

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com