Marketer Directory
General Mills

Latest News About
General Mills

Kraft, General Mills Hold the Line on Marketing in Tough Environment

February 21, 2012

...in this tough environment, top executives said today at a financial conference. General Mills and Kraft Foods vowed to continue investing in their brands during...

General Mills Signs on Ford as Partner for its Box Tops School-Fundraising Program

October 03, 2011

Traditionally limited to store-bought brands, General Mills' Box Tops For Education program is hitting the open road, signing...

General Mills Marketing Goes Up in Smoke With Pot-Linked Brownie Pitch

September 26, 2011

...General Mills might have unlocked the secret for reaching Baby Boomers: pot brownies...

In a CPG First, General Mills Tries Groupon

April 21, 2011

...debuted today on the online daily deals site, as part of larger General Mills offering that the food giant says is the first consumer packaged...

General Mills Sees Sales Rise After 33% Media Spending Boost

April 12, 2010

...comes to naming No. 2, the answer might come as a surprise: General Mills. The marketer of Cheerios, Pillsbury, Yoplait and Betty Crocker has become...

Latest General Mills Ads

Nature Valley: Trail View

Agency: McCann, New York

Hike America's greatest parks, online.

Fruit Gushers: Kinderkreis

Agency: Publicis Modem & Dialog East

Oh, it's Super Toll alright.

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Global Marketer Trees 2009: General Mills

...9 Headquarters Minneapolis Notes U.S. measured media from TNS Media Intelligence. General Mills ranked No. 34 in 2008 U.S. ad spending in Ad...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2009: General Mills

...62,531 -22.6 Nature Valley 29,709 34,581 -14.1 General Mills 29,580 27,300 8.4 Totino's 21,959 13...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: General Mills

...62,531 -22.6 Nature Valley 29,709 34,581 -14.1 General Mills 29,580 27,300 8.4 Totino's 21,959 13...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2008 Update: General Mills

...193 937,180 1.9 Media spending by megabrand 2007 2006 % chg General Mills 213,118 221,247 -3.7 Yoplait 109,534 77,629...

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DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

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Marketer Trees 2008: General Mills

...193 937,180 1.9 Media spending by megabrand 2007 2006 % chg General Mills 213,118 221,247 -3.7 Yoplait 109,534 77,629...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com