Marketer Directory
GlaxoSmithKline

Latest News About
GlaxoSmithKline

Glaxo's Prescription for Big Pharma Falls Far Short of Curing Industry Ills

January 31, 2011

...with our messages as often as possible." From now on, she said, Glaxo drug reps will not get bonuses based on sales targets but on...

PHD Wins $1.4 Billion GSK U.S. Media Account

December 20, 2010

...million Traveler's Insurance and $100 million Revlon accounts earlier this year. GSK ranks No. 18 on Ad Age's 100 Leading National Advertisers report...

Sony's Mercy Killing, GSK's Dirty Drugs, Google's Rumored $2B Buy: The Week in Social Buzz

October 28, 2010

In this weekly chart -- a collaboration between Advertising Age and real-time buzz tracker OneRiot -- we monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz.

GSK Reviews U.S. Media Duties on $1.4 Billion Account

September 14, 2010

...U.S., which will include the consumer health-care and pharmaceutical businesses. GSK ranks No. 18 on Ad Age's 100 Leading National Advertisers report...

L'Oreal's Emma Walmsley in Line to Become GSK's President, Consumer Health Care

April 01, 2010

...was Coca-Cola Co's global creative director. Ms. Walmsley will become GSK's president-consumer health care for Europe and president designate-worldwide consumer...

Latest GlaxoSmithKline Ads

GlaxoSmithKline: Battle of the Bronchs

Pharmaceutical/healthcare giant GlaxoSmithKline is taking the plight of asthmatics to the advergaming realm with this 

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Marketer Trees 2008 Update: GlaxoSmithKline

U.S. advertising spending $2,456.9 million

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DataCenter: Data Tables: Top 200 Megabrands

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Agency Family Trees 2008: IMC2*

...the biggest, best, most recognized companies on the planet, like P&G, GSK, Coca-Cola Co., Nestle, Pfizer and Pizza Hut. And 21? That's...

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DataCenter: Data Tables: Top 200 megabrands 1st half 2000

Top 200 megabrands by measured ad spending in the first half of 2000

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Marketer Trees 2008: GlaxoSmithKline

U.S. advertising spending $2,456.9 million

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DataCenter: Data Tables: 100 Leading National Advertisers 1999

100 Leading National Advertisers by total 1999 U.S. advertising spending

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Marketer Trees 2009: GlaxoSmithKline

...16,128 14,344 12.4 SALES & EARNINGS ($ in millions) GlaxoSmithKline (NYSE: GSK) Worldwide 2008 2007 % chg Sales $45,177 $48,749 -7.3 Earnings...

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DataCenter: Data Tables: Revenue per dollar of advertising 1999

Revenue per 1999 ad dollar spent for 100 Leading National Advertisers

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Marketer Trees 2010: GlaxoSmithKline

...10,747 99,957 -89.2 SALES & EARNINGS ($ in millions) GlaxoSmithKline (NYSE: GSK) Worldwide 2009 2008 % chg Sales $44,422 $45,177 -1.7 Earnings...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com