Ad Age Directory

Former Fashion Model Takes on Snack Titans With ThinkThin Bar

...rsquo;s founder and CEO, is even taking on candy giants like Hershey and Mars with the recent launch of chocolate-covered bars branded &ldquo...

Superman Reboot 'Man of Steel' Snares $160M in Promotions

...shaves; Walmart , which is offering patrons an exclusive screening June 13; and Hershey 's Twizzler, with a promotion on Facebook that lets users create and...

National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube

...stripping away individual wrappers in an appeal to on-the-go consumers. Hershey , meanwhile, is putting its chocolate in spreadable form with "Hershey's Spreads...

Rewind: 1954 Ad Shows M&Ms Characters Go for a Chocolatey Swim

...Forrest Mars, son of Frank, and Bruce Murrie, the son of then-Hershey Chocolate Co. President William Murrie. Hershey at the time supplied Mars with...

People on the Move: Pereira & O'Dell Names Cory Berger Managing Director of New York Office

...business, while also driving all digital efforts for the Pillsbury brand. The Hershey Company has named D. Michael Wege as their new senior vice president...

Media: Interactive

RaiseTheBarHershey.org: Where Do Kisses Come From?

Before you get that 3:30 fix, ask yourself...

Media: TV/Video

Hershey's: Song

Agency: North Castle Partners

Media: TV/Video

Hershey's: Lil Bites

Agency: Atmosphere BBDO, New York

Media: TV/Video

Hershey's: Have A Chocolate Day

Media: TV/Video

Hershey's: Real Fast