Marketer Directory
Hewlett-Packard Co.

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Hewlett-Packard Co.

Differentiation Will Get You Only So Far

February 12, 2013

...sales needle? Unlikely. APPLES AND DELLS And what could Dell and Hewlett-Packard do to differentiate their products from Lenovo, Acer and Asus? Compare...

Ad Trade Groups Lament California Mobile-Privacy Push

January 10, 2013

The California Attorney General is pushing mobile marketers to apply voluntary app privacy guidelines, and advertising industry groups don't like it.

Samsung Goes Big at CES With Bill Clinton and Bendable Phone Screens

January 09, 2013

...a presentation about its components for clients like Google, Microsoft and Hewlett-Packard into something sexy. The keynote's emcee, Samsung Device Solutions President...

With 'Gossip Girl' Gone, So Too Is a Roost for Tech Marketers

December 18, 2012

...way into "Gossip Girl" scenes -- doodads from Microsoft and thingamajigs from Hewlett-Packard . "Gossip Girl" became so desirable as a tech showcase that H...

Capitol Hill Focuses on Mobile Privacy With Spate of Actions

December 16, 2012

...announced an agreement with mobile-app platform companies: Amazon , Apple , Google, Hewlett-Packard , Microsoft and Research in Motion. Facebook joined in June. The firms...

Latest Hewlett-Packard Co. Ads

Hewlett Packard: Photoball

Agency: Almap BBDO

HP and Almap BBDO transmitted images live to the stage and Facebook

Coca-Cola: Visual Identity

Agency: Turner Duckworth: London & San Francisco

Turner Duckworth also picked up a Gold Lion for the Coke Classic aluminium bottle. Completing the Gold list is work for the

HP: Fearless Sponsor of the San Jose Sharks

Agency: Goodby, Silverstein & Partners

Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twis

Data

DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2012 edition. A ranking of marketers by measured media spending.

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DataCenter: Data Tables: Megabrands, 2012 edition

Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition

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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.

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DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com