April 19, 2014
If specialization works for countries, why are so many CEOs bent on generalization?
February 24, 2014
...at twofifteenmccann, where he worked on creative campaigns for Xbox and
Hewlett Packard. Adam&eve/ DDB London has promoted Alex Hesz to director of digital...
January 27, 2014
You're No. 1 status doesn't mean you have the best product -- or that you're immune to change.
December 10, 2013
...Corp., Indra Nooyi at PepsiCo Inc., Marissa Mayer at Yahoo! Inc.,
Hewlett- PackardCo.'s Meg Whitman and Ursula Burns of Xerox Corp. as women...
December 08, 2013
100 Largest Global Marketers, 2013 edition. A ranking of marketers by measured media spending.
Hewlett Packard: Photoball
HP and Almap BBDO transmitted images live to the stage and Facebook
Agency: Almap BBDO
Hewlett Packard: Cardboard Workspace Invitation
Build your own workspace.
The National Gallery/Hewlett-Packard: Grand Tour
Agency: The Partners, London
HP: Fearless Sponsor of the San Jose Sharks
Sure, the arena bears the company's name, but how can Hewlett-Packard highlight its sponsorship of the San Jose Sharks on 15x15-foot signage in San Jose's HP Pavilion? With the stylized product shots of Mark Laita, "accompanied by a playful twis
Agency: Goodby, Silverstein & Partners
HP: The Unity Tree
An entire ecosystem of whimsically bizarre creatures has sprung to life within the branches of the Unity Tree, an animated online environment created by DraftFCB and digital art collective The Blackheart Gang to promote Hewlett-Packard's Purc
Agency: Draft FCB, Toronto
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