Ad Age Directory

Why JCP, Walmart and Others Fail at Changing Their Spots

Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.

When Edgy Goes Wrong: Mtn Dew Gave Up Too Much Control

Mtn Dew made a bet on Los Angeles-based rapper and producer Tyler, the Creator -- and lost.

Pattern Forming: Pepsi, GM Latest Marketers to Yank Ads Deemed Offensive By Consumers

This new trend of yanked spots is amounting to a lot of time and money wasted, and tons of bad publicity for marketers.

Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

...their apologies are sincere, and I wonder if you do. I think Hyundai Europe -- and probably PepsiCo 's Mountain Dew, Ford India and others that...

Hyundai Apologizes for U.K. Ad That Depicts Suicide Attempt

...a man trying to kill himself in his vehicle. The spot for Hyundai Motor Co. -- by in-house agency Innocean Worldwide -- for use in Britain...

Media: TV/Video

Hyundai: Team -- Super Bowl XLVII

Agency: Innocean,

Pick yours.

Media: TV/Video

Hyundai: Stuck -- Super Bowl XLVII

Agency: Innocean,

Get ahead.

Media: Interactive

Hyundai: The Elantra Driveway Decision Maker

Agency: Innocean,

Would an Elantra look good in your driveway?

Media: Print & Design

Hyundai: Elantra Coupe Zombie Survival Edition

Agency: Innocean,

The Driving Dead.

Media: Print & Design

Hyundai: Elantra Coupe Zombie Survival Edition Owner's Manual