Marketer Directory
Hyundai Motor Co.

Latest News About
Hyundai Motor Co.

Why JCP, Walmart and Others Fail at Changing Their Spots

May 14, 2013

Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.

When Edgy Goes Wrong: Mtn Dew Gave Up Too Much Control

May 04, 2013

Mtn Dew made a bet on Los Angeles-based rapper and producer Tyler, the Creator -- and lost.

Pattern Forming: Pepsi, GM Latest Marketers to Yank Ads Deemed Offensive By Consumers

May 02, 2013

This new trend of yanked spots is amounting to a lot of time and money wasted, and tons of bad publicity for marketers.

Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

May 02, 2013

...their apologies are sincere, and I wonder if you do. I think Hyundai Europe -- and probably PepsiCo 's Mountain Dew, Ford India and others that...

Hyundai Apologizes for U.K. Ad That Depicts Suicide Attempt

April 25, 2013

...a man trying to kill himself in his vehicle. The spot for Hyundai Motor Co. -- by in-house agency Innocean Worldwide -- for use in Britain...

Data

DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2012 edition. A ranking of marketers by measured media spending.

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DataCenter: Data Tables: Megabrands, 2012 edition

Largets 200 megabrands from 100 Leading National Advertisers report, 2012 edition

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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition

100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.

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DataCenter: Data Tables: 100 Largest Global Marketers

100 Largest Global Marketers, 2011 edition. A ranking of marketers by measured media spending.

Full Article

For more information on this directory, please contact Lisa Scotto at lscotto@adage.com