Ad Age Directory

Nielsen Taps IBM's Watson for Measurement and Media Planning

Nielsen has partnered with  IBM  to put its Watson technology to work for advertisers.  IBM...

Are Marketers Ready for 'Cognitive' Customer Service?

The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.

P&G Launches Major ROI Review

...consolidated marketing-mix-modeling efforts with Nielsen and brought on DemandTec, an IBM company that worked with Nielsen to deliver monthly ROI reports supplementing the...

GM, IBM Among Companies Joining With Schools to Cultivate Data Scientists

...Companies including General Motors , GlaxoSmithKline , Hearst, Verizon , Yahoo, Independence Blue Cross and IBM are fostering symbiotic bonds with colleges and universities: Companies provide problems and...

The Philosophical Data Scientist: SapientNitro's Stewart Pratt

SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.

Media: TV/Video

IBM: World's Smallest Movie

Agency: Ogilvy & Mather,

Scientists used 250 stop motion frames to create film

Media: Print & Design

IBM: Star Trek Out of Atoms

Media: TV/Video

IBM: World's Smallest Movie Making Of

Media: Print & Design

Volkswagen: See Film Differently Noma Bar Posters - Taxi Driver

Agency: adam&eveDDB, London

Adam & Eve/DDB calls on in-demand Noma Bar for poster images

Media: Print & Design

Volkswagen: See Film Differently Noma Bar Posters - Silence of the Lambs

Agency: adam&eveDDB, London

Adam & Eve/DDB calls on in-demand Noma Bar for poster images