Marketer Directory
J.C. Penney Co.

Latest News About
J.C. Penney Co.

JC Penney Embraces New Marketing Plans, Looks Ahead

May 17, 2013

JC Penney 's net loss widened in the first quarter as the department-store chain works to rebound from former CEO Ron Johnson...

Why JCP, Walmart and Others Fail at Changing Their Spots

May 14, 2013

...example of how hard that is. In the year since now-departed Ron Johnson introduced his new strategy for the brand, sales were down 25...

Too Soon? JC Penney Ad Thanks Consumers for Coming Back

May 13, 2013

...Two weeks ago -- in the wake of Ron Johnson's ouster as JC Penney CEO and Myron Ullman's return -- JC Penney...

JC Penney Had the Right Big Idea, But Flubbed the Details

May 06, 2013

JONATHAN SALEM BASKIN JC Penney is running a spot entitled "It's No Secret," in which...

JC Penney Says It's Listening, Brings Back St. John's Bay Brand

May 02, 2013

JC Penney is taking to social...the casualties of former CEO Ron Johnson's tenure -- would be...

Latest J.C. Penney Co. Ads

JC Penney: 12 Days of Christmas

Agency: Mother, New York

Joy around the country.

JCPenney: Baby It's Cold Outside

Agency: Mother, New York

What Xmas means to you.

JCPenney: This is a Button

Agency: Mother, New York

What Xmas means to you.

JCPenney: Deck the Halls

Agency: Mother, New York

What Xmas means to you.

JCPenney: Santa Claus is Coming

Agency: Mother, New York

What Xmas means to you.

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com