Big In Print
J.C. Penney Co.
Latest News About
J.C. Penney Co.
JC Penney's Mistake? Assuming the Consumer Is Rational
May 23, 2012
...week, when I read about
Despite Shaky Start, JC Penney Stands Firm on Reinvention Plan
May 20, 2012
...
JC Penney Plans Ads to Better Explain Its New Pricing Strategy
May 15, 2012
Branding Firm Appeals to Ellen in JC Penney Dustup
May 08, 2012
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Latest J.C. Penney Co. Ads
Media: TV/Video
JC Penney: Pin The Tail
Agency: Peterson Milla Hooks, Minneapolis
It's not that hard.
Data
DataCenter: Data Tables: Top 200 Megabrands
June 23, 2008
...Chrysler 494.0 486.7 1.5 19 21 JCPenney J.C.
Marketer Trees 2009: J.C. Penney Co.
...by megabrand 2008 2007 % chg
Marketer Trees 2009: J.C. Penney Co.
...by megabrand 2008 2007 % chg
DataCenter: Data Tables: 100 Leading National Advertisers
June 23, 2008
100 Leading National Advertisers, Ranked by 2007 U.S. ad spending
DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders
June 23, 2008
Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category
DataCenter: Data Tables: U.S. Market Share Leaders
June 23, 2008
Marketers in key ad categories for 2007: Automotive, retail, restaurants, wireless, beverages, bottled water, beer, prescription drugs, personal care, household products, credit cards and movies
For more information on this directory, please contact Lisa Scotto at lscotto@adage.com
