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J.C. Penney Co.
The struggling retailer kicked off its "Jingle More Bells" campaign today, its first under former Kraft Foods exec Debra Berman.
...Thanksgiving Day. Last year, none of its malls opened that early. Target ,
In December 2011,
J.C. Penney recently dropped the new logo created under former CEO
...making a concerted effort to return to its roots -- and its pre-
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