Marketer Directory
Johnson & Johnson

Latest News About
Johnson & Johnson

Brian Perkins to Leave Johnson & Johnson

October 06, 2011

Brian Perkins, VP-corporate affairs at Johnson & Johnson and a marketing fixture at the company for more than three...

Johnson & Johnson Turns Fungus Into Pure Gold

August 20, 2008

...and brands into Chinese culture and history. Thanks to athlete's foot, Johnson & Johnson is forging one of the strongest connections. For years, Johnson & Johnson...

MindShare Opts Out of Johnson & Johnson Media Review

April 30, 2007

NEW YORK (AdAge.com) -- MindShare, the global media network that handles Johnson & Johnson's brands such as Listerine, has opted out of the New...

Johnson & Johnson Seeks Savings With $3 Billion Review

April 01, 2007

Editor's Note: Clarification appended below. NEW YORK (AdAge.com) -- Johnson & Johnson might be mum on why it's reviewing its $3 billion...

Johnson & Johnson kicks Olympic program into action

February 14, 2007

Johnson & Johnson is shedding a low profile in China with its first corporate brand campaign to promote its Olympic Games sponsorship.

Latest Johnson & Johnson Ads

Band-Aid: Magic Vision app demo

Agency: JWT, New York

Magic away the hurt with Miss Piggy.

Sundown: Pacifier

Agency: DDB, Brasil

Get out of the shade with sunless tanner.

Sundown: Computer

Get out of the shade with sunless tanner.

Sundown: Iron

Get out of the shade with sunless tanner.

Data

DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition

...96.8 62.4 698.6 31.9 63.2 9 6 Johnson & Johnson New Brunswick, N.J. 2,026.5 2,060.9 -1...

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Marketer Trees 2008: Johnson & Johnson

...962 121,685 4.3 Listerine 111,195 99,572 11.7 Johnson & Johnson 80,659 100,465 -19.7 Topamax Rx 50,233 59...

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DataCenter: Data Tables: 100 Leading National Advertisers, 2010 edition

...4 3.0 1,004.0 41.1 74.6 6 5 Johnson & Johnson New Brunswick, N.J. 2,060.9 2,529.2 -18...

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Marketer Trees 2010: Johnson & Johnson

...364 128,140 4.1 Listerine 81,233 85,784 -5.3 Johnson & Johnson 48,826 60,921 -19.9 Splenda 40,410 50,604...

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DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Global Marketer Trees 2009: Johnson & Johnson

...Brunswick, N.J. Notes U.S. measured media from TNS Media Intelligence. Johnson & Johnson ranked No. 5 in 2008 U.S. ad spending in Ad...

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DataCenter: Data Tables: Top 200 Megabrands

...T 2,243.2 2,332.5 -3.8 155 156 Aveeno Johnson & Johnson 127.0 121.7 4.3 32 63 Bank of America...

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Marketer Trees 2009: Johnson & Johnson

...273 48,529 143.7 Listerine 85,797 109,476 -21.6 Johnson & Johnson 61,395 79,346 -22.6 Splenda 50,604 35,545...

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DataCenter: Data Tables: 100 Leading National Advertisers

...13.0 0.9 742.4 14.2 29.4 8 8 Johnson & Johnson New Brunswick, N.J. 2,408.8 2,401.4 0...

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Marketer Trees 2008 Update: Johnson & Johnson

...962 121,685 4.3 Listerine 111,195 99,572 11.7 Johnson & Johnson 80,659 100,465 -19.7 Topamax Rx 50,233 59...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com