Marketer Directory
L'Oreal

Latest News About
L'Oreal

Scary 'Zombie Boy' Makes Weirdest-Ever Spokesmodel for L'Oreal

November 23, 2011

...the previous week. Developed by the Montreal-based agency Agence Tuxedo for L'Oreal , " Go Beyond the Cover " runs almost three minutes and begins with...

Dermablend's 'Zombie Boy' Viral Shows Big-Budget L'Oreal Can Think Small

November 15, 2011

...L'Oreal USA spends more than a billion dollars annually on measured media...

Zigging Where Others Zagged, L'Oreal Focuses on U.S. -- to Beautiful Effect

November 06, 2011

...despite broader market decline. The success comes as -- and in part because -- L'Oreal has, for the first time, coordinated marketing across its far-flung...

L'Oreal Hikes Digital Ad Spend Sharply as Focus Shifts

October 06, 2011

...L'Oreal is dramatically increasing its digital spending in the U.S., boosting...

U.K. Bans L'Oreal Ads Of Overly Airbrushed Julia Roberts

July 27, 2011

...Two magazine ads for cosmetics giant L'Oreal -- one for the Lancome brand featuring Julia Roberts and the other...

Data

DataCenter: Data Tables: Top 200 Megabrands

Brands, products and services of the same name by U.S. media spending

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Global Marketer Trees 2009: L'Oreal

...Headquarters Clichy, France Notes U.S. measured media from TNS Media Intelligence. L'Oreal ranked No. 14 in 2008 U.S. ad spending in Ad...

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DataCenter: Data Tables: Top 200 Megabrands

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Marketer Trees 2008 Update: L'Oreal

...1,458,019 12.0 Media spending by megabrand 2007 2006 % chg L'Oreal 298,697 312,259 -4.3 Garnier 189,231 142,215...

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DataCenter: Data Tables: 100 Leading National Advertisers

100 Leading National Advertisers, Ranked by 2007 U.S. ad spending

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Marketer Trees 2009: L'Oreal

...1,632,329 2.5 Media spending by megabrand 2008 2007 % chg L'Oreal 316,632 297,606 6.4 Garnier 189,259 186,582...

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DataCenter: Data Tables: Revenue per ad dollar spent for the 100 Leaders

Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category

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Marketer Trees 2008: L'Oreal

...1,458,019 12.0 Media spending by megabrand 2007 2006 % chg L'Oreal 298,697 312,259 -4.3 Garnier 189,231 142,215...

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DataCenter: Data Tables: Top 10 advertisers in 10 media

...373.6 401.7 -7.0 3,010.1 12.4 6 L'Oreal 324.4 326.2 -0.6 1,632.3 19.9...

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Marketer Trees 2009: L'Oreal

...1,632,329 2.5 Media spending by megabrand 2008 2007 % chg L'Oreal 316,632 297,606 6.4 Garnier 189,259 186,582...

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For more information on this directory, please contact Lisa Scotto at lscotto@adage.com