Marketer Directory
Latest News About
Lowe's Cos.
Latest News About
Lowe's Cos.
Keeping Time: Why CMO Tenure Has Doubled
May 05, 2013
The CMO's tenure nearly doubled from 23 months to 45 as the position gains more respect from the CEO and forges closer ties to the CIO.
Lowe's Embraces Six-Second Vine Videos for Spring Campaign
May 02, 2013
...few have made the 6-second video platform truly useful for consumers.
Scotts' 2013 Spend Threatened by Perpetual Winter Weather
April 01, 2013
...financial reporting next month, but noted it "certainly has delayed the season."
Bazaarvoice Revs Its Consumer Data Machine, Launches Ad Targeting
February 26, 2013
...better target ads for cameras. Bazaarvoice clients include Walmart , Best Buy, and
Identity Crisis Confirmed as OfficeMax, Office Depot Merge
February 21, 2013
...different than in so many other retail categories (think Home Depot vs.
Latest Lowe's Cos. Ads
Media: Interactive
Lowe's: Vine Screwdriver
Agency: BBDO, New York
Vine videos feature quick, useful tips
Media: Interactive
Lowe's: Vine Pillowcase
Agency: BBDO, New York
Vine videos feature quick, useful tips
Media: Interactive
Lowe's: Sunnyville, USA
Agency: Tribal DDB
With spring right around the corner, Tribal DDB and Firstborn are heading back outdoors with client Lowe's to provide a Flash-intensive, user generated taste of backyard life. In the fictional, virtual town of
Data
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DataCenter: Data Tables: Megabrands, 2012 edition
June 24, 2012
...Buy Best Buy Co. 348.3 260.0 34.0 37 26
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DataCenter: Data Tables: 100 Leading National Advertisers, 2012 edition
June 24, 2012
100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.
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DataCenter: Data Tables: Top 200 Megabrands, 2011 edition
June 19, 2011
...26 JCPenney J.C. Penney Co. 413 361 14.5 26 24
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DataCenter: Data Tables: 100 Leading National Advertisers, 2011 edition
June 19, 2011
100 Leading National Advertisers, 2011 edition, ranked by total U.S. advertising spending in 2010.
For more information on this directory, please contact Lisa Scotto at lscotto@adage.com
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